App Store Optimization
ASO Stack Redux 2026
Get the Framework
App Store Optimization is always changing, influenced by AI, more advanced store algorithms, and the way search, browse, ads, and recommendations now overlap. Since 2017, Phiture’s ASO Stack has adapted to these shifts and is now one of the most widely used frameworks for organizing and growing ASO efforts.
The ASO Stack 2026 Redux is the newest version of the framework, created in response to big changes in how people find apps. The 2026 Stack retains the core ideas from earlier versions and adds new ways to boost visibility, such as Promoted In-App Purchases, CPP Keywords, and Search Tags. It also places greater emphasis on the Browse and Explore sections and makes App Vitals a key factor in discoverability. The update also shows how new experimentation tools are helping teams shift from manual work to faster, ongoing improvements.