Careers at Phiture

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We equip product and marketing teams with the skills and knowledge they need to grow apps – or manage it for them.

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Come join our team of experts and help us move the needle for big brands like Headspace and Skyscanner. Phiture is a leading mobile growth consultancy working in a friendly, laid-back environment in Neukölln, Berlin. Your work with us will impact the wider growth community and give you the tools and experience you need to grow your career in growth.

Open Positions

App Store Optimization Lead

Would you like to lead our ASO team and help tech giants such as Yelp, Skyscanner, Deezer, and Headspace grow? Apply at [email protected]

About Phiture

Phiture is a world-leading Mobile Growth consultancy, headquartered in Berlin, Germany. Our rapidly-growing team of experts loves solving complex growth challenges, delivering expertise that help our clients’ apps grow.


About the role

We’re looking for an ASO Lead to lead our App Store Optimization (ASO) team. You’ll be responsible for driving our ASO and Apple Search Ads client services forward and managing a team of Junior and Senior ASO Consultants, localization managers, engineers. Apart from day-to-day operational work, you’ll be working with our managing director on the business development strategy for the ASO team and helping out from time to time with calls with potential leads and/or writing proposals.


What you’ll do

  • Drive the ASO client services business forward and ensuring the overall success of the ASO/Apple Search Ads
  • Manage a team of ASO experts (Junior-Senior) level
  • Recruit new team members for the ASO team
  • Train and onboard new team members on App Store Optimization
  • Hold workshops and train up external client teams on ASO, both onsite and offsite in the US and Europe
  • Devise new methods and strategies for ASO/ASA to make our client projects a success and give us a competitive edge
  • Produce relevant content and data-driven articles for our ASO knowledge base and the ASO Stack publication
  • Assist the managing director with business development for the ASO team operationally and strategically: strategize about how to get our ASO/ASA service in front of a bigger audience, go to conferences and have calls/write proposals for potential leads

What you’ll need

  • At least 2 years of ASO experience + 2 years of mobile marketing experience with an app publisher, agency or similar
  • Outspoken and strong/comfortable in client-facing situations, excellent presentation skills and ability to communicate/defend results to clients
  • Strong project and at least 2 years of team management skills, experience with leading ASO projects
  • Ideally, experience with sales and/or business development in a relevant environment
  • Deep knowledge of App/Play store developer consoles, key ASO metrics and mobile growth
  • Hands-on experience with keyword optimization, relevant tools and processes, and ability to bring new learnings into our team
  • Ability to make sense of and effectively analyze various types of data, strong knowledge of spreadsheets
  • Outstanding, if not native written and verbal English language skills
  • Open to startup culture, open to change and helping out in different areas

What you’ll get

  • Flat hierarchies and excellent development opportunities
  • A part in a flexible, fast-growing and internationally successful startup
  • A fridge always filled with cold beer
  • Responsibility for helping tech-giants in Silicon Valley and around the world
  • International travel opportunities
  • A part in a fun and dynamic international team doing cool stuff
  • A place in our growing network in the mobile growth industry

To apply, please contact [email protected]

More info

Senior Consultant - App Store Optimization

Would you like to work in a consultancy that helped apps of growing tech giants such as Skyscanner, Deezer and Headspace? Apply at [email protected]

About Phiture

Phiture is a world-leading Mobile Growth consultancy, headquartered in Berlin, Germany. Our rapidly-growing team of experts loves solving complex growth challenges, delivering expertise thats help our clients’ apps grow.


About the role

We’re looking for a senior consultant to join our App Store Optimization (ASO) team. You’ll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement and communicating results to our clients. You’ll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success.


What you’ll do

  • Manage several client accounts, driving ASO projects forward and ensuring overall success
  • Increase organic downloads by conducting keyword optimization and conversion rate optimization for the App and Play Store presences of client apps
  • Manage and train one or more Junior ASO consultants on App Store Optimization, who will assist you with execute on the client work
  • Hold workshops and train up external client teams on ASO onsite and offsite in the US and Europe
  • Brief designers and translators on creative experiments as well as the localization of app store assets
  • Devise new methods and strategies for ASO to make our client projects a success and give us a competitive edge
  • Produce relevant content and data-driven articles for our ASO knowledge base and the ASO Stack publication
  • Represent Phiture at mobile growth conferences, giving ASO workshops/talks and recruiting potential clients
  • Support other mobile growth-related activities of the company

What you’ll need

  • At least 1 year of ASO experience + 2 years of mobile marketing experience with an app publisher, agency or similar
  • Outspoken and strong/comfortable in client-facing situations, excellent presentation skills and ability to communicate/defend results to clients
  • Strong project and team management skills, experience with leading ASO projects
  • Excellent knowledge of App/Play store developer consoles, key ASO metrics and mobile marketing terminology
  • In-depth experience with A/B testing of creative assets on Android and iOS and managing backlogs of experiments
  • Experience with keyword optimization, relevant tools and processes, ability to bring personal learnings into our team
  • Ability to make sense of and effectively analyze various types of data, strong knowledge of spreadsheets
  • Outstanding, if not native written and verbal English language skills
  • Open to startup culture, open to change and helping out in different areas

What you’ll get

  • Flat hierarchies and excellent development opportunities
  • A part in a flexible, fast-growing and internationally successful startup
  • A fridge always filled with cold beer
  • Responsibility for helping tech-giants in Silicon Valley and around the world
  • International travel opportunities
  • A part in a fun and dynamic international team doing cool stuff
  • A place in our growing network in the mobile growth industry
  • Be one of the first to know about new tools and Apple/Google tech

To apply, please contact [email protected]

More info

Junior Consultant - App Growth (ASO)

Would you like to work in a consultancy that helped apps of growing tech giants such as Skyscanner, Deezer and Headspace? Apply at [email protected]

About Phiture

Phiture is a world-leading Mobile Growth consultancy, headquartered in Berlin, Germany. Our rapidly-growing team of experts loves solving complex growth challenges, delivering expertise thats help our clients’ apps grow.


About the position

We’re looking for a junior consultant to join our App Store Optimization (ASO) team. You’ll be responsible for analyzing the Apple App and Play Store presences of apps with millions of users, identifying areas for improvement and driving results for our clients. This is a great opportunity for someone wanting to pursue a career in app growth/mobile marketing.


What you’ll do

  • Manage client communication and work on projects to provide strategic recommendations for improving app store presences of big international apps
  • Support the team in preparing reports for client apps by analyzing app metrics, and monitoring and tracking different data
  • Work with our App Store Optimization team in planning and executing A/B tests and assist with keyword optimization for various apps
  • Help us refine and bring fresh ideas into our ASO and app growth processes
  • Get involved with our publications and our 700 member Slack group
  • Support other ASO and growth-related activities of the company

What you’ll need

  • Some prior working in a business environment or similar
  • Excellent written and verbal English language skills
  • Degree or close to graduating in Business (-informatics), Marketing, Economics or related field
  • Strong interest in apps and generally tech-interested and tech-savvy
  • Good PowerPoint and Excel skills, ability to adapt and learn new data tools quickly
  • Structured, organized and independent working style with great attention to detail
  • Open to startup culture, open to change and helping out in different areas
  • Positive attitude and enthusiasm for getting results

What you’ll get

  • Flat hierarchies and excellent development opportunities
  • A part in a flexible and fast-growing and successful startup
  • A fridge always filled with cold beer
  • Responsibility for helping tech-giants in Silicon Valley and around the world
  • A part in a fun international team doing cool stuff
  • A place in our growing network in the mobile growth industry
  • Be one of the first to know about new tools and Apple/Google tech

To apply, please contact [email protected]

More info

Localization Manager / Copywriter (Part-time)

Would you like to work in a consultancy that helped apps of growing tech giants such as Skyscanner, Deezer and Headspace? Apply at [email protected]

About Phiture

Phiture is a world-leading Mobile Growth consultancy, headquartered in Berlin, Germany. Our rapidly-growing team of experts loves solving complex growth challenges, delivering expertise that help our clients’ apps grow.


About the position

We’re looking for a Localization Manager / Copywriter to join our App Store Optimization (ASO) team. You’ll be responsible for optimizing the app store presences of apps with millions of users for improvement and driving results for our clients, working closely with languages ranging from Italian to Filippino.

In the past, the position has also included a copywriting component. While it is not the main responsibility of this role, we welcome applications from candidates with a strong background in writing, or from those interested in honing their copy and writing for industry leaders.

This position is for 20 hours per week, with potential for a greater involvement within six to twelve months (especially with copywriting).


What you’ll do

  • Manage a fast-growing team of 10-15+ freelance translators in a variety of languages, with regular check-ins and continued rapport
  • Hire & onboard new freelance translators into the team, inducting them into our ASO practice as well as the specific requirements of our individual clients
  • Write native English app store copy that serves as a basis for translation
  • Organize translation copy for various clients in Excel or your TMS (Translation management system) of choice
  • Optimizing and simplifying translation workflows with translators
  • Identify the various challenges specific to each locale and tackling them from an ASO and linguistic point of view
  • Localization quality assurance: when needed, you will monitor and improve the translation work with a third-party Language Service Provider
  • Work with our App Store Optimization team in drafting messages for A/B tests, assisting with keyword optimization
  • Help us refine and bring fresh ideas into our ASO and app growth processes

What you’ll need

  • A track record of translation and localization; localization management experience is a plus
  • Near-native and excellent command of the English language; copywriting experience is a strong plus
  • An interest in languages and the ability to think on your feet
  • The organisational skills to manage a medium-sized team
  • The initiative to tackle issues on a case-by-case basis
  • Excel skills and the ability to adapt and learn new data tools quickly
  • Structured, organized and independent working style with great attention to detail

What you’ll get

  • Flat hierarchies and excellent development opportunities
  • A part in a flexible and fast-growing and successful startup
  • A fridge always filled with cold beer
  • Responsibility for helping tech-giants in Silicon Valley and around the world
  • A part in a fun international team doing cool stuff
  • A place in our growing network in the mobile growth industry
  • Be one of the first to know about new tools and Apple/Google tech

To apply, please contact [email protected]

More info

Senior Growth Practitioner

Phiture is looking for a Senior Growth Practitioner to join our rapidly-growing Retention team, based Berlin. To apply, please contact [email protected]

About Phiture

Phiture is the world’s leading Mobile Growth consultancy, headquartered in Berlin, Germany. Our rapidly-growing team of experts loves solving complex growth challenges, delivering expertise thats help our clients’ apps grow.


About the Role

Working closely with the team on multiple client projects, you’ll bring to the table a drive for impact, a curious and tenacious approach and a relentless desire to help our clients improve their growth metrics via data-driven experiments.

Specifically, we’re looking for people with a keen interest in improving Retention, ideally with experience building retention + engagement through marketing automation / CRM.


Key Responsibilities:

  • Take a lead role in client project delivery for our Mobile App Retention + CRM programs working with multiple clients simultaneously
  • Work with our clients to define their strategic marketing automation roadmap based on detailed understanding of their qualitative and quantitative usage data
  • Use mobile analytics and attribution tools to build and investigate key user funnels, segmented retention charts and behavioural analyses to find problems, opportunities and campaign ideas for our clients
  • Scope detailed CRM campaign experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps
  • Ideate, build, QA, deploy and optimize those campaigns across the customer lifecycle using email, push notifications,and in-app messages to deliver measurable impact for our clients
  • Turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content
  • Closely monitor campaign delivery and conduct robust statistically significant reports against core retention KPIs (not just leading indicator campaign metrics)
  • Present and lead workshops at client onsite visits, weekly iteration calls and one on one consultations that confidently communicate your expertise to both junior team members and executives
  • Perform quality control checks and document best practices to produce work that is error-free and easily repeatable

About You:

Education: You’ll possess an MBA or a degree in a relevant field (Marketing, Statistics, Tech or Data-centric disciplines are all very interesting)

Experience: You’ll have at least 3 years prior experience developing, managing and measuring CRM campaigns over some or all of Email, Push and In-App channels, ideally for a mobile-first or mobile-only startup. Be prepared to explain the strategy behind your efforts had and the impact they delivered.

You have a deep familiarity with the mobile app marketing ecosystem, possessing a good grasp of the relevant platforms, technologies, tools and approaches to drive growth for mobile apps.

Experience working with product, tech and data teams for complex data/tech requirements gathering, documentation and QA

Excellent organizational and prioritization skills with ability to think strategically, creatively, and analytically.

You’re comfortable with terms like SDK and API, even if you are not a coder. (If you can code as well, this is a huge plus)

Thorough understanding of HTML/CSS, responsive design.

You’ll have prior experience with some or all of: Amplitude, Braze, Leanplum, Localytics, Adobe Analytics, Google Analytics, Attribution Partners, Mobile Retargeting Solutions, ESPs, MParticle, Segment, Deep-linking and be able to quickly familiarize yourself with new tools + 3rd party solutions.

You’re data-driven, with solid understanding of common startup growth metrics, analytics, metrics and statistics. Experience processing data in any of: SQL, R, Python, Excel is a big plus.


General Qualities

  • You’re keen and willing to keep on learning. You’ll read blogs and watch talks on growth topics and have opinions on where the world of growth is going next.
  • You’re driven by performance and results, rather than simply ‘doing stuff’. You not only strive for impact, but for measurable impact.
  • You’re social and empathetic when it comes to working with our clients, as well as when considering the psychology and motivation of the end users of our clients’ apps.
  • You’ll have some experience with A/B Testing and can explain terms such as statistical significance, control group, etc.
  • Fluent in English, you’ll have reasonable editing and copywriting skills

To apply, please contact [email protected]

More info

Junior Growth Practitioner

Phiture is looking for an enthusiastic Growth Practitioner to join our rapidly-growing team, based Berlin. To apply, please contact [email protected]

About Phiture

Phiture is the world’s leading Mobile Growth consultancy, headquartered in Berlin, Germany. Our rapidly-growing team of experts loves solving complex growth challenges, delivering expertise thats help our clients’ apps grow.


About the Junior Growth Practitioner Role

Working closely with the team on client projects, you’ll bring to the table a drive for impact, a curious and tenacious approach and a relentless desire to help our clients improve their growth metrics via data-driven experiments.


Duties include:

  • Figuring out the right metrics for our clients to focus on, in areas of acquisition, engagement & retention and monetization
  • Mining and Analyzing analytics data, survey results and app store feedback to derive new insights and identify opportunities
  • Coming up with creative ideas on what can drive growth for our clients
  • Working with the client to A/B test new ideas, measure and analyze the results
  • Working with the Mobile Growth Stack and other relevant frameworks to help our clients drive impact
  • Prioritizing and optimizing growth channels and activities based on data
  • Scaling and Automating growth processes for our clients and within the Phiture team itself

About You:

  • You’re keen and willing to learn. You’ll read blogs and watch talks on growth topics and be eager to apply this knowledge in a practical setting.
  • You’re driven by performance and results, rather than simply ‘doing stuff’. You not only strive for impact, but for measurable impact.
  • You’re relentless in the pursuit of of problem solving. You can hack imperfect solutions to keep projects moving forward rather than wait to be told what to do
  • You’re capable of focusing on 1-2 tasks in the midst of many and move them from inception to completion with a high degree of initiative
  • You’re data-driven, with solid understanding of common startup growth metrics, analytics, metrics and statistics. Experience processing data in any of: SQL, R, Python is a big plus.
  • You’re social and empathetic when it comes to working with our clients, as well as when considering the psychology and motivation of the end users of our clients’ apps.
  • You’ll have some experience with A/B Testing and can explain terms such as statistical significance, control group, etc.
  • Fluent in English, you’ll have reasonable editing and copywriting skills

Not essential, but desirable:
  • Experience using Marketing Automation tools such as Braze, Leanplum, Salesforce, etc. to plan and launch Email, Push or in-app message campaigns.
  • Coding / Scripting experience (do you have anything public to show us on GitHub or your portfolio site?)
  • Experience working at Mobile-centric startups

Education & Qualifications

We’re open to applications from people with varied backgrounds, but academic or work experience in any of the following fields will help put your application to the top of the pile:

  • Mobile Games or Apps
  • Product Management
  • Marketing / Growth
  • Data Science / Statistics
  • Any science field where you gained experience constructing (and deconstructing) scientific experiments
  • Economics
  • Startups / Entrepreneurship

(But don’t be put off applying if your background falls outside of this spectrum… one of our co-founders studied Law)

To apply, please contact [email protected]

More info

Working Student - App Growth

We’re looking for a working student ideally in his/her final year to support our App Store Optimization team. You’ll be responsible for analyzing App and Play Store presences of apps with millions of users, identifying areas for improvement and driving results for our clients. This is a great opportunity for someone wanting to pursue a career in app growth and marketing.

What you’ll do

  • Support the App Store Optimization (ASO) team in preparing reports for client apps to drive downloads
  • Manage databases, updating spreadsheets and developing presentations
  • Analyze data and monitoring various aspects of different apps
  • Help populate and manage our ASO knowledge base and support us in managing our 500+ member ASO Stack Slack Group
  • Work with the team in planning and executing A/B tests for the App Stores
  • Support other ASO and growth-related activities of the company as required

What you’ll need

  • Some prior working in a business environment (e.g. internship)
  • Outstanding (C1) written and verbal English language skills
  • Great enthusiasm for apps and generally tech-interested and tech-savvy
  • Excellent PowerPoint and Excel skills, ability to adapt and learn new data tools quickly
  • Excellent in understanding and analyzing different types of data
  • Structured, organized and independent working style with great attention to detail
  • Open to startup culture, open to change and eager to help out in different areas
  • Willing to support our team for up to 20 hours a week (40h during holidays)
  • Positive attitude and enthusiasm for getting results

Bonus skills:

  • Experience in working with apps or websites
  • Experience with data analysis tools such as Google Analytics
  • Knowledge of data analysis software
  • Photoshop and/or Sketch skills
  • Additional language skills


More info

Interested in working with Phiture? We’d love to hear from you! Even if you don’t see the perfect role say hi anyway by dropping us a message at [email protected] or via the contact form.

Thoughts

Our Thoughts

Mobile growth stack

Mobile Growth Stack

We share all we’ve learned in the Mobile Growth Stack, which we named after our industry-acclaimed framework. The blog has been read and cited by the likes of Greylock Partners and Google.

Learn more
Aso stack

ASO Stack

Our ASO Stack blog is home to frameworks and articles on strategic and practical ASO. It’s also where you’ll find our monthly digest, an overview of algorithm changes, trends and more.

Learn more
Frameworks

Frameworks

We’ve published a number of heavily cited frameworks for holistic and tactical app growth. These include the RRF Framework, the Keyword Optimization Cycle, the ASO Stack and the Mobile Growth Stack.

Learn more
Advanced ASO

Advanced ASO Book

We’ve written the industry-standard book on ASO. This 370-pager contains almost everything we know on the topic and is the most comprehensive work of its kind.

Learn more