# Who We Are - Link: https://phiture.com/who-we-are/ - Published: 2022-01-05T16:27:23+01:00 - Author: Tim Bremer * [who we are](https://phiture.com/who-we-are/#whoweare) * [vision & mission](https://phiture.com/who-we-are/#vision-and-mission) * [values](https://phiture.com/who-we-are/#values) * [quick facts](https://phiture.com/who-we-are/#quickfacts) * [social responsability](https://phiture.com/who-we-are/#responsability) ##### Who We Are # We help apps grow We’re Phiture (pronounced feature), the award-winning mobile marketing consultancy for the world’s biggest brands. We’re a mixed bunch of domain experts — designers, writers, engineers, and data scientists from over 41 nations, speaking over 35 languages, who brainstorm, strategize, create, and problem-solve together to drive impact across the mobile landscape. Phiture was founded in 2016 in Berlin by mobile growth experts [Andy Carvell](https://www.linkedin.com/in/andycarvell/) and [Moritz Daan.](https://www.linkedin.com/in/moritzdaan/) Using our holistic, industry-acclaimed mobile growth frameworks, we offer 5 key services to help our clients overcome key growth challenges: App Store Optimization, CRM & Retention, Performance Marketing, Art & Creative aspects, and Data & AI technologies. [Join Us](https://phiture.com/careers/) ![Andy Carvell and Moritz Daan](https://phiture.com/wp-content/uploads/2025/06/Founders. png) ![](https://phiture.com/wp-content/uploads/2022/01/team-brainsotrming.png) ##### Our Vision ### Setting the standard for growth in a brave new digital world. The digital world is entering the next period of rapid acceleration, disruption and volatility. Emerging technologies and channels will bring forth fantastic opportunities for humanity and—by extension—for digital media and commerce. ##### Our Mission ### Leveraging our expertise in mobile and emerging digital platforms, we empower global brands to unlock growth and drive measurable business impact. We are dedicated to helping our clients achieve measurable, systematic and sustainable growth in a volatile and fast-paced period of change and advancement. ##### Our Values ### They underpin what we stand for as a company and guide the way we go about our day-to-day work. ![](https://phiture.com/wp-content/uploads/2022/01/innovation.png) ### Embrace the future We embrace new technologies, ideas, and paradigms and display the courage to take risks and explore uncharted territories in pursuit of growth and development for our clients and team. ![](https://phiture.com/wp-content/uploads/2022/01/people-centric.png) ### People-centric We value kindness, respect and nurture human relationships within Phiture, between ourselves and our clients, and with the broader ecosystem of partners and industry peers. We strive to balance technology with humanity, preserving our customer’s unique brand identity and values. ![](https://phiture.com/wp-content/uploads/2022/01/empowerment.png) ### Empowerment We empower and enable each other to achieve greatness, work collaboratively with our clients to overcome growth challenges and empower our industry peers and growth practitioners everywhere through thought leadership and community-building. ![](https://phiture.com/wp-content/uploads/2022/01/knowledge-sharing.png) ### Growth & Development We are futurists and innovators. We strive for growth, development, and evolution both internally and externally, through ongoing improvement and expansion.ur industry peers and growth practitioners everywhere through thought leadership and community- building. ##### QUICK FACTS #### Employees 100+ #### Nationalities 40+ #### Publications 10+ #### Experiments per week 100+ #### Reads on our articles 900k ##### SOCIAL RESPONSIBILITY Table of Contents * [How we move our society and our industry forward](https://phiture.com/who-we-are/#how_we_move_our_society_and_our_industry_forward) * [How we can help?](https://phiture.com/who-we-are/#how_we_can_help) * [Reach out for a consultation for ASO, Performance Marketing, Retention / CRM, Data, Tech & AI or Art & Creative services.](https://phiture.com/who-we-are/#reach_out_for_a_consultation_for_aso_performance_marketing_retention_crm_data_tech_ai_or_art_creative_services) ## How we move our society and our industry forward ![](https://phiture.com/wp-content/uploads/2022/01/Climate-Team-1.png) ### Our commitment to the climate We’re ready to tackle the global climate challenge with decisive and collective action, starting with reducing our own carbon footprint as a company. ![](https://phiture.com/wp-content/uploads/2022/01/inclusive_culture.png) ### Our inclusive culture We’re privileged to have representatives from over nations 40 (and growing) contributing to the Phiture brand. We welcome authenticity and encourage every team member to bring their true selves to work. ![](https://phiture.com/wp-content/uploads/2022/01/PROBONO-ICON.png) ### Our Non-Profit App Growth Initiative We offer specialized, pro bono mobile growth services to charitable organizations driving positive change in societies across the world. ##### OUR STORY ![](https://phiture.com/wp-content/uploads/2022/01/timeline-2016-2017.png) 2016 - 2017 Channeling years of growth marketing experience and an acute awareness of impending change in the industry, mobile veterans Moritz Daan and Andy Carvell founded Phiture in 2016. With just a handful of people working from a humble back-room office using Andy’s influential Mobile Growth Stack Framework as a blueprint, Phiture’s first clients came on board, marking the start of our action-packed journey. 2017 - 2018 To match the increasing demand for our growth services, we invited domain experts in engineering, data science, design, App Store Optimization, and growth marketing to help us navigate our journey in the mobile space. As our teams started taking shape, Moritz co-authored the groundbreaking Advanced App Store Optimization ebook, and Andy laid the foundations for our specialized CRM & Retention service. 2019 - 2020 2019 was a breakthrough year for the company. Pablo Penny came on board as Managing Director, we founded dedicated Performance Marketing teams focused on Apple Search Ads and Google Ads, and B.Layer, our second SaaS tool and in-app studio, was officially launched. This all culminated in a victorious evening at the Drum Awards; Phiture was named Best Independent Agency, won the Best Retention Campaign, and Moritz was acknowledged for his outstanding contributions to the mobile growth industry. 2020 - 2021 Despite a challenging year for businesses everywhere, Phiture kept on growing — so much so that we had to expand our Berlin office space. We opened a New York Office, hit the big 100-employee milestone, and brought home the App Marketing Agency of the Year award at the App Promotion Summit. ##### trusted by 50+ clients ![Clue Logo](https://phiture.com/wp-content/uploads/2019/04/clue-logo.png) ![Headspace Logo](https://phiture.com/wp-content/uploads/2019/04/headspace-logo. png) ![](https://phiture.com/wp-content/uploads/2022/01/fishbrainlogo-white.png) ![Adobe Logo](https://phiture.com/wp-content/uploads/2019/04/adobe-logo.png) ![Vevo Logo](https://phiture.com/wp-content/uploads/2019/04/vevo-logo.png) ![deezer logo](https://phiture.com/wp-content/uploads/2020/03/deezer-logo.png) ![Opera Logo](https://phiture.com/wp-content/uploads/2019/04/opera-logo.png) ![Skyscanner Logo](https://phiture.com/wp-content/uploads/2019/04/skyscanner-logo. png) ![Wargaming Logo](https://phiture.com/wp-content/uploads/2019/04/wargaming-logo. png) ![KAYAK Logo](https://phiture.com/wp-content/uploads/2019/04/kayak-logo.png) ![Clue Logo](https://phiture.com/wp-content/uploads/2019/04/clue-logo.png) ![Headspace Logo](https://phiture.com/wp-content/uploads/2019/04/headspace-logo. png) ![](https://phiture.com/wp-content/uploads/2022/01/fishbrainlogo-white.png) ![Adobe Logo](https://phiture.com/wp-content/uploads/2019/04/adobe-logo.png) ![Wargaming Logo](https://phiture.com/wp-content/uploads/2019/04/wargaming-logo. png) ![Vevo Logo](https://phiture.com/wp-content/uploads/2019/04/vevo-logo.png) ![deezer logo](https://phiture.com/wp-content/uploads/2020/03/deezer-logo.png) ![Opera Logo](https://phiture.com/wp-content/uploads/2019/04/opera-logo.png) ![Skyscanner Logo](https://phiture.com/wp-content/uploads/2019/04/skyscanner-logo. png) ![KAYAK Logo](https://phiture.com/wp-content/uploads/2019/04/kayak-logo.png) ##### Get in touch ## How we can help? ## Reach out for a consultation for ASO, Performance Marketing, Retention / CRM, Data, Tech & AI or Art & Creative services. [WE ARE HIRING!](https://phiture.com/careers/)