# Using Localized Video to Give a Sneak Preview of Deezer’s App Features

- Link: https://phiture.com/success-stories/using-localized-video-to-give-a-sneak-preview-of-deezers-app-features/
- Published: 2021-05-11T10:27:20+01:00
- Author: Otas Temelis

# Using Localized Video to Give a Sneak Preview of Deezer’s App Features

![deezer app preview case study](https://phiture.com/wp-content/uploads/2021/05/
Deezer_App_Preview_Header-min.png)

9.78%

uplift in search apps units (French market)

0.28%

uplift in search conversion rate (French market)

---

Table of Contents

 * [The Challenge](https://phiture.com/success-stories/using-localized-video-to-give-a-sneak-preview-of-deezers-app-features/#the_challenge)
 * [The Solution](https://phiture.com/success-stories/using-localized-video-to-give-a-sneak-preview-of-deezers-app-features/#the_solution)
 * [The Results](https://phiture.com/success-stories/using-localized-video-to-give-a-sneak-preview-of-deezers-app-features/#the_results)

## The Challenge

As part of a successful campaign to increase brand awareness and uplift organic 
app installs in new global territories, the teams at Deezer and Phiture were keen
to devise an innovative creative campaign that set Deezer apart from its competitors.
The mission was to take Deezer’s store listing creative assets in a fresh direction
and empower their teams with the knowledge and resources required to ensure lasting
ASO success after the engagement. The resulting project was accomplished by a collaborative
effort between Phiture’s in-house ASO, Design, and Localization teams.

“Thanks to Phiture’s expertise and to our experience working together, we have been
able to explore a different medium that we really wanted to test: namely, using 
a video format to showcase what Deezer’s app has to offer to our different international
audiences.
 From a data-driven approach to the collaborative execution brought by
Phiture’s teams, we were able to successfully explore a new visual format, as well
as developing many new ideas for improving Deezer’s app conversion performances 
through visual optimizations.”

**Mohand Kabeche, Head of Growth Marketing**
 **@ Deezer**

## The Solution

An app preview video was targeted as a powerful medium through which Phiture could
showcase the value of the Deezer app’s most popular features to users. New additions
known as Dark Mode and Song Catcher, in addition to core features such as offline
listening and a library of over 73 million songs and podcasts, were to take center
stage.

Building on findings from previous ASO experiments, Phiture took a data-driven approach,
using visuals that showcased the most popular artists, songs, and podcasts based
on the number of plays in the U.S. The same data was collected across different 
locales, which allowed Phiture to localize the video based on data relevant to specific
markets. On the App Store, new users would see the app preview video in the place
of the screenshot, or as a banner or featured graphic. As well as showcasing the
new features of the app, the top artists and songs in each preview video varied 
based on the geographic location of the user.

In order to align with Deezer’s new branding and refresh of creative assets in the
App Store, the app preview video was launched at the same time.

## The Results

After collecting data and analyzing the impact, the results showed that Phiture 
helped Deezer to achieve an **9.78% uplift in users downloading the app through 
organic search**. The **search conversion rate was increased by 0.28%**, and Deezer
successfully drove organic traffic and increased their brand awareness in an array
of new international markets.

In recognition of this highly creative and successful campaign, Phiture was named
as a Finalist in **the Best App Preview** category at the App Growth Awards 2020
in Berlin.

---

Deezer is a French online music streaming service. It allows users to listen to 
music content from record labels, including Universal Music Group, Sony Music and
Warner Music Group on various devices online or offline.

**Client:** Deezer
 **Website: **[https://www.deezer.com/](https://www.deezer.com/)**
Services: **ASO

 

![soundcloud logo](https://phiture.com/wp-content/uploads/2020/10/s3-screen_shot_2019-
05-06_at_5.52.17_pm-default-898.png)