# 609% Increase in Food Delivery Purchases Through Innovative Performance Marketing

- Link: https://phiture.com/success-stories/the-chefz-performance-marketing/
- Published: 2024-05-07T14:43:07+01:00
- Author: Tim Bremer

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# 609% Increase in Food Delivery Purchases Through Innovative Performance Marketing

![](https://phiture.com/wp-content/uploads/2024/05/The-Chefz-case-study-2.png)

117%

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increase in installs via
performance marketing campaigns

609%

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increase in purchases via
performance marketing campaigns

508%

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increase in ROAS across
paid digital marketing channels

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The Chefz, a driving force in KSA’s food delivery sector since 2016, embarked on
an ambitious journey with Phiture to revolutionize its digital presence.
 Hungry
for success and in search of a rapid ascent to market leadership, The Chefz called
upon Phiture’s expertise in digital growth strategies to help meet its objectives
and provide the perfect ingredient to take its digital presence to the next level.

Table of Contents

 * [Leveraging Phiture’s Cross-Funnel Experience](https://phiture.com/success-stories/the-chefz-performance-marketing/#leveraging_phitures_cross-funnel_experience)
 * [Different Channels, Sizable Success](https://phiture.com/success-stories/the-chefz-performance-marketing/#different_channels_sizable_success)
 * [Conclusion: Savoring the Taste of Success](https://phiture.com/success-stories/the-chefz-performance-marketing/#conclusion_savoring_the_taste_of_success)

## Leveraging Phiture’s Cross-Funnel Experience

The Chefz’ partnership with Phiture resulted in a comprehensive uplift across the
digital landscape. A substantial increase in advertising spend across channels translated
into a remarkable improvement in purchases, installs, and overall revenue.
 This
success story is not just about numbers; it’s about a synergetic partnership, research,
insights, and bespoke creatives tailored to each channel, resulting in a cohesive
and impactful marketing strategy.

![](https://phiture.com/wp-content/uploads/2024/05/The-Chefz-Ramadan-CPPs.png)

Custom Product Pages produced by Phiture for Ramadan campaigns

![](https://phiture.com/wp-content/uploads/2024/05/Abdulrahman_Madkhali.jpeg)

**Abdulrahman Madkhali
 
Marketing Manager, The Chefz

“Phiture’s expertise in growth has been instrumental in increasing our app’s visibility
and user acquisition, exceeding our expectations. Their strategic guidance and constant
operational support allowed us to significantly increase media spend, while decreasing
CPAs at the same time.”

## Different Channels, Sizable Success

TikTok Ads

Demonstrating the power of creative content, The Chefz achieved impressive engagement
on TikTok. The focus on user-generated content led to a **significant increase in
purchases and a 502% ROAS**, proving the channel’s effectiveness in captivating 
a younger, dynamic audience.

ASO & Apple Search Ads (ASA)

A cornerstone of the strategy, App Store Optimization (ASO) boosted The Chefz’s 
visibility in the App Store by **90%**. The meticulous approach in Apple Search 
Ads (ASA) spend, which included tactics around Custom Product Pages (CPPs) led to
a massive surge in impressions and downloads, with a staggering
**669% ROAS for 
ASA campaigns**.

Snap Ads

Campaigns maintained an exceptional **450% ROAS**. The Chefz’s strategy on Snapchat
effectively balanced high volume and engagement across the funnel.

Twitter / X Ads

Through a meticulously bespoke approach, we saw a **557% ROAS**, underlining the
effectiveness of targeted purchase and install campaigns.

## Conclusion: Savoring the Taste of Success

Together, The Chefz and Phiture have redefined what is possible in digital marketing
within the food delivery industry. The journey of The Chefz, powered by Phiture’s
strategic acumen, is a testament to the power of collaborative innovation and data-
driven marketing in achieving extraordinary results.

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**Client:** The Chefz
 **Website:** [https://thechefz.co](https://thechefz.co) **
Services:** Performance Marketing