# How Phiture’s localization expertise helped Sololearn identify new markets and reduce cost per trial by 40%

- Link: https://phiture.com/success-stories/sololearn/
- Published: 2022-12-15T12:23:49+01:00
- Author: Tim Bremer

# How Phiture’s localization expertise helped Sololearn identify new markets and reduce cost per trial by 40%

![](https://phiture.com/wp-content/uploads/2022/12/SoloLearn-Banner-1.png)

30+

#### Markets

-49%

#### Cost-per-Install (ASA)

-40%

#### Cost-per-Trial (ASA)

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Table of Contents

 * [The Challenge](https://phiture.com/success-stories/sololearn/#the_challenge)
 * [The Solution](https://phiture.com/success-stories/sololearn/#the_solution)
 * [The Results](https://phiture.com/success-stories/sololearn/#the_results)

## The Challenge

Sololearn is a leading online learning platform and aims to make learning to code
simple and accessible, all through its mobile app. Sololearn wanted to improve its
performance across all channels while also understanding the impact of new markets.
For this challenge, Phiture’s positive track record with app performance marketing
in lots of different markets as well as our capacity to quickly turn around localized
creative concepts, was a key factor in Sololearn’s decision to partner with Phiture.

Working with Phiture was easy, as we found a fast and efficient iteration model 
for our Paid User Acquisition strategy. You can tell that they know what they are
talking about and they know how to listen and include customer feedback in their
processes and strategies.

If I had to highlight two aspects, it would be the integral management of the creative
process, as well as the quality and granularity of the reporting (going from the
operational to the most granular possible).

**David Sánchez, **
 **Head of Growth @ Sololearn**

## The Solution

To understand which markets had the most potential for Sololearn’s services, Phiture
set about localizing keywords and creative assets for Apple Search Ads (ASA) and
Google App Campaigns (GAC).

We quickly created an extensive campaign structure for ASA in the ‘Tier 1’ markets
Sololean wished to target. The structure of this campaign allowed us to continuously
expand the keyword lists in different languages and markets with the aid of keyword
automation scripts, as well as to test the Custom Product Pages (CPPs) for the main
keyword themes. We used the learnings gathered from these Tier 1 campaigns to efficiently
test new markets and scale expansion in Tier 2 markets.

For GAC, we created multiple rounds of creative assets to test various creative 
themes in both Tier 1 and Tier 2 markets. The scale of these tests were adjusted
according to market size, with the creatives being localized into multiple languages
for higher conversion rates.

![](https://phiture.com/wp-content/uploads/2022/12/SoloLearn-Banner-2.png)

## The Results

Over the course of six months, Phiture tested 20+ new markets on GAC and 30+ new
markets on ASA. In the process, we tested more than ten different creative localized
themes and observed an uplift in all main metrics across both Tier 1 and Tier 2 
markets.

**Within the first month, for ASA, Installs, Signups, and Trials increased by +14.76%,
+29.94% and +14.66%, respectively while Cost per Install, Cost per Signup, and Cost
Per Trial dropped by -49.94%, -47.21% and -40.18%, respectively.**

**For GAC, Installs and Signups increased by+35.57% and +48.01%, respectively while
Cost per Install and Cost per Signup dropped by -50.34% and -54.58%, respectively.**

The learnings from both channels, in terms of volume and positive unit economics,
ultimately informed Sololearn’s expansion strategy.

---

Sololearn is on a mission to build the most fun, accessible, and effective technical
learning experience worldwide. We aim to help anyone, anywhere bridge the technical
skills gap to future, life-changing careers. We’re changing the way people learn
how to code by building a habit-forming experience for people to learn at their 
own pace, with bite-sized lessons and unique ways to practice.

 

**Client:** Sololearn
 **Website: **[https://sololearn.com](https://sololearn.com)**
Services: Performance Marketing**

 

![](https://phiture.com/wp-content/uploads/2022/12/SoloLearn_logo-300x57.png)