# >35 Percent Picsart’s Day-7 ROAS After Campaign Realignment

- Link: https://phiture.com/success-stories/picsart-roas-optimization/
- Published: 2025-05-09T13:48:41+01:00
- Author: Anita Milosavljevic

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# >35 Percent D7 ROAS After Firebase Fix & Non-Brand Strategy

![](https://phiture.com/wp-content/uploads/2025/10/08.png)

+91.44%

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ad spend — scaled efficiently as performance improved

>35%

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D7 ROAS

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Picsart, a global leader in creative tools, set out to accelerate growth by expanding
and sharpening its paid creative program. Eager to speed up learning cycles and 
diversify concepts—without sacrificing quality, Picsart teamed up with us to build
a testing engine that could deliver consistently, week after week.

As part of the broader performance marketing strategy, another critical challenge
involved resolving campaign inefficiencies and unlocking new growth opportunities.
The client faced two primary issues:

 

### **Issue 1: Firebase Integration Issue**

ROAS-optimized campaigns were being blocked due to incomplete Firebase event integration,
preventing the algorithm from optimizing for revenue-driven outcomes.

### **Issue 2: Budget Overconcentration**

A significant portion of the budget was being spent on brand search terms, leading
to traffic cannibalization. This restricted the algorithm’s ability to explore new
search terms and discover new audience segments, ultimately limiting growth potential.

![](https://phiture.com/wp-content/uploads/2025/10/1675285434179.jpeg)

**Friedrich Grott**
 Senior Manager, Paid User Acquisition, Picsart

_“Phiture played a crucial role in transforming our Google Ads strategy—eliminating
cannibalization by excluding branded terms and unlocking new growth through a sharp
focus on incremental revenue. Their expert guidance during our Firebase migration
empowered us to steer campaigns with precision, hit our ROAS targets, and scale 
our spend with confidence and impact.”__

Table of Contents

 * [Solution: Campaign Realignment and Firebase Fixes](https://phiture.com/success-stories/picsart-roas-optimization/#solution_campaign_realignment_and_firebase_fixes)
 * [Results](https://phiture.com/success-stories/picsart-roas-optimization/#results)

## **Solution:** Campaign Realignment and Firebase Fixes

**To address these challenges, we implemented two targeted solutions:**

### 1. Firebase Integration Fix

Our team resolved the integration issue, enabling ROAS-optimized campaigns to function
correctly. This fix unlocked the potential for automated bidding strategies and 
ensured that campaign performance data was accurately captured and analyzed.

### 2. Keyword Strategy Update

To reduce brand term dependency and increase reach, we tested campaigns with brand
search terms excluded. This strategic shift allowed the algorithm to target new 
search terms and broaden audience reach. By focusing on non-branded terms, we reduced
the risk of traffic cannibalization while driving incremental growth.

## Results

 * Performance Improvements: Achieved a ROAS of over 35% at Day 7, validating the
   effectiveness of the new strategy.
 * Audience Expansion: The algorithm unlocked new audience segments, driving incremental
   growth and expanding campaign reach.
 * Spend Optimization: Ad spend increased by 91.44% between September and December,
   reflecting improved performance and scalability.

By implementing an agile creative framework, structured testing processes, and precise
campaign optimizations, Phiture helped the client overcome critical challenges in
both creative production and campaign strategy. As a result, they achieved scalable
growth and significantly improved advertising performance.

For brands looking to enhance their performance marketing efforts, Phiture’s data-
driven approach offers proven solutions to complex challenges. Get in touch with
us to learn how we can help you scale your creative production and optimize your
campaign strategies.

[Read Next Challenge](https://phiture.com/success-stories/picsart-scaling-creative-production/)

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![](https://phiture.com/wp-content/uploads/2025/10/unnamed-17-150x150.png)

**Client:** Picasrt
 **Website:** [https://picsart.com/](https://picsart.com/) **
Services:** Performance Creative & Creative Operations