# onX Hunt: On the Trail of Increasing Push-Opt In Rates

- Link: https://phiture.com/success-stories/onx-inapp/
- Published: 2019-11-07T12:41:33+01:00
- Author: Otas Temelis

# onX Hunt: On the Trail of Increasing Push-Opt In Rates

![onXmaps case study phiture in apps messaging](https://phiture.com/wp-content/uploads/
2019/11/onX_Maps_Case_Study_2019onX-Case-Study.png)

10.6%

overall opt-in rate increase

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Table of Contents

 * [The Challenge](https://phiture.com/success-stories/onx-inapp/#the_challenge)
 * [The Solution](https://phiture.com/success-stories/onx-inapp/#the_solution)
 * [The Results](https://phiture.com/success-stories/onx-inapp/#the_results)

## The Challenge

The challenge was to increase the 49.7% push opt-in rate for new iOS users. Push
opt-in is a critical metric as it directly affects every other lifestyle metric 
including activation, engagement and paid conversion. However, iOS users can only
see the push authorization once. If this is dismissed, the only way to opt-in again
is for the user to turn on notifications in their iPhone settings.

“Phiture helped the onX team to maximize the effectiveness of key channels including
Push, Email and In-App Messaging. They helped us build out an effective multi-channel
strategy and worked with us to build a strong process around data-driven CRM within
our organization.”

**Andrew Burrington, Product Manager **
 **@ Product Manager**

## The Solution

The ultimate solution was twofold. For new users, the push notification was replaced
by a ‘fake’ pre-permission window. This is a two-button in-app which prompts users
to turn on their notifications. If the user accepts this, the real authorization
is triggered but not if they dismiss it. This prevents users from losing their chance
to opt-in.
 Existing users who opted out are sent a push win-back campaign where
they are encouraged to turn on notifications from their settings. Thanks to the 
deep link shown below, the user is directed to their iPhone settings.

![onXmaps case study phiture in apps messaging](https://phiture.com/wp-content/uploads/
2019/12/onX_Maps_Case_Study_2019onX-Maps-Case-Study-by-Phiture.png)

## The Results

After some design and copy iterations on both the pre-permission and win-back campaigns,
onX saw an overall **opt-in rate increase of 10.6%**.

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onX is a Montana-based mapping startup. Over 4 million people use their popular 
app, onX Hunt to navigate successfully while planning and engaging in hunting and
outdoor recreation activities. It features the most accurate land ownership data
available.

**Client:** onX
 **Website:** [https://onxmaps.com/](https://www.onxmaps.com/) **
Services:** Custom In-App Messages ⌊onXlogoPhiturePost⌉