# How we successfully scaled Hallow’s TikTok audience to support growth in key markets

- Link: https://phiture.com/success-stories/hallow/
- Published: 2022-08-29T15:10:43+01:00
- Author: Tim Bremer

# How We Successfully Scaled Hallow’s TikTok Audience To Support Growth in Key Markets

![](https://phiture.com/wp-content/uploads/2022/08/Hallow-1.png)

300%

increase in installs and purchases

412%

increase in installs during Lent

230%

increase in installs during Easter

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Table of Contents

 * [The Challenge](https://phiture.com/success-stories/hallow/#the_challenge)
 * [The Solution](https://phiture.com/success-stories/hallow/#the_solution)
 * [The Results](https://phiture.com/success-stories/hallow/#the_results)

## The Challenge

How to scale TikTok as a channel to further Hallow’s growth, incorporating seasonal
campaign launches with a specific focus on key markets to support ambitious growth
goals.

“Phiture has been an insanely valuable partner over our high growth period during
the last 6-9 months. Salah, Maria, Diogo, and Mila were all extremely knowledgeable
and came in immediately (and every week) with recommendations and action items to
continue lowering our CACs and overall helping us to scale our channels and markets.
Our scale and success on a number of channels wouldn’t be possible without Phiture.”

**Evan Laird, Head of Marketing**

**@ Hallow**

## The Solution

We began by testing targeting options with TikTok, to determine appropriate segments
within the potential audience. We then established a creative testing mechanism 
that focused on identifying creative wins quickly and efficiently; eventually unlocking
User Generated Content as a key to success on TikTok, and ultimately expanding to
additional markets. Phiture also helped Hallow with the big Lent and Easter campaign
launches on TikTok.

![Hallow Case Study feature graphic](https://phiture.com/wp-content/uploads/2022/
08/Frame-1011-scaled.png)

## The Results

On TikTok we were able to see early results within 3-5 weeks, which led to an **
increase in installs and purchases of almost 300%**. Since then, TikTok has been
established as one of the key marketing channels for Hallow. During the main events
for Lent and Easter; we managed to scale up the volumes while maintaining performance
efficiencies achieving increases in installs of 412% for Lent, and 230% for Easter.

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Hallow is a Catholic prayer & meditation app to help you find peace, deepen your
relationship with God, and sleep soundly every night.

**Client:** Hallow
 **Website: **[https://hallow.com](https://hallow.com) **Services:
Performance Marketing, TikTok**

 

![Hallow logo](https://phiture.com/wp-content/uploads/2022/08/logo_hallow.png)