# Elevating Pinger’s Apple Search Ads with Catchbase - Link: https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/ - Published: 2024-11-05T14:32:19+01:00 - Author: Tim Bremer Case Study # Elevating Pinger’s Apple Search Ads with Catchbase ![](https://phiture.com/wp-content/uploads/2025/10/Pinger-Case-Study-Header_@2x. png) 31% --- Increase in installs 23% --- Decrease in Cost-per-Acquisition (CPA) Table of Contents * [Client Summary](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#client_summary) * [The Challenge](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#the_challenge) * [The Solution](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#the_solution) * [The Results](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#the_results) * [Brand Campaigns](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#brand_campaigns) * [Experimental Design](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#experimental_design) * [Conclusion & Next Steps](https://phiture.com/success-stories/elevating-pinger-apple-ads-with-catchbase/#conclusion_next_steps) ## Client Summary Catchbase is Phiture’s AI bid optimization tool tailor-made for Apple Search Ads auctions. It’s based on machine- and reinforcement learning, and follows its goal to improve campaign performance while reducing costs for our clients. [Learn more about Catchbase](https://catchbase.ai) ## The Challenge Pinger, the creator of **Sideline** and **TextFree**, offers users alternatives to traditional carrier phone plans and business phone systems. Pinger relies on Apple Search Ads (ASA) to drive user acquisition and maintain its competitive edge in the mobile app market. Initially, Pinger had managed their ASA campaigns through another platform. However, these rule-based systems proved inadequate, as they were too rigid and struggled to optimize campaigns effectively. Pinger needed a more flexible and intelligent solution to scale their ad spend, boost user acquisitions, and enhance their Return on Ad Spend (ROAS). ## The Solution Phiture introduced [**Catchbase**](https://catchbase.ai), an advanced AI-driven platform designed to manage and optimize ASA campaigns dynamically. Catchbase offered real-time bid adjustments, automated keyword discovery, and customizable ROAS targets, enabling Pinger to efficiently manage multiple campaigns across different apps without manual intervention. Catchbase’s adaptive bidding strategy continuously adjusted to market shifts, balancing CPA control with install volume. Through daily keyword discovery and automated spend allocation between keywords, Catchbase maximized spend efficiency and reduced wasted budget. ![](https://phiture.com/wp-content/uploads/2024/12/Brook_Lennox.jpeg) **Brook Lennox** Senior Manager, Online & Mobile Marketing, Pinger “Phiture’s Catchbase solution has been a game-changer for our Apple Search Ads efforts. Their unique technology and account team gave us what we needed to scale our campaigns effectively, saving us time and money.” ## The Results After six weeks, the selected campaigns experienced a **31% increase in acquisitions and a 23% decrease in CPA**, surpassing initial projections without adding keywords or increasing budgets. [[ ## Brand Campaigns Catchbase had a **particularly remarkable impact** on Pinger’s branded campaigns: * **Brand Campaign A** - **Acquisitions:** Increased by **24.6%** - **CPA:** Decreased by **19.4%** * **Brand Campaign B** - **Acquisitions:** Increased by **44.3%** - **CPA:** Decreased by **43.63%** By intelligently reducing bids to prevent overbidding, Catchbase lowered the average Cost per Tap (CPT), resulting in budget savings and enabling more cost-effective user acquisitions. ![](https://phiture.com/wp-content/uploads/2024/11/Pinger-Branded.png) ## Experimental Design Catchbase was first deployed in a controlled experiment over six weeks, maintaining consistent budgets and keyword sets to accurately measure performance changes. To validate the effectiveness of Catchbase, we compared the performance of campaigns managed by Catchbase (the treatment group) against similar campaigns that continued to be managed manually (the control group) The results showed that both acquisition uplifts and CPA reductions **were statistically significant** (p < 0.01). The treatment group (managed by Catchbase) demonstrated meaningful improvements compared to the control group, confirming that Catchbase optimizations were the primary drivers of performance gains. ![](https://phiture.com/wp-content/uploads/2024/11/Pinger-Control_Treatment.png) ## Conclusion & Next Steps After the successful first optimization round, Pinger **deployed Catchbase to their entire Apple Search Ads account** across all apps — with similar success on the new campaigns. Implementing Catchbase transformed Pinger’s ASA campaign management, delivering significant growth in user acquisitions and cost reductions at the same time. The AI-driven approach provided the adaptability and scalability Pinger needed, ensuring their ad spend was optimized for maximum impact. --- ![](https://phiture.com/wp-content/uploads/2024/11/Logo_Pinger.svg) Pinger develops apps that help businesses and individuals cost-effectively communicate through their mobile phones. Millions of customers use our flagship apps Index, Sideline and TextFree, to conduct business and stay in touch. **Client:** Pinger **Website:** [https://pinger.com](https://pinger.com) **Services:** Catchbase — AI-based bid optimization for ASA ---