# How Blinkist’s Year in Blinks Campaign Drove 51% Higher Subscription Renewals

- Link: https://phiture.com/success-stories/blinkist-year-in-blinks-renewal-campaign/
- Published: 2024-05-13T17:58:03+01:00
- Author: Tim Bremer

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 3. How Blinkist’s Year in Blinks Campaign Drove 51% Higher Subscription Renewals

# How Blinkist’s Year in Blinks Campaign Drove 51% Higher Subscription Renewals

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-in-Blinks-BLayer-
Case-Study.png)

51%

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higher likelihood of subscription renewal

130%

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of "Premium Content Starts" goal

104%

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of "New User Revenue" goal

---

Blinkist is a learning app that offers summaries from thousands of bestselling nonfiction
books to read or listen to in 15 minutes. Users can also enjoy personal, expert-
led deep dives into today’s key topics with Guides and summaries of high-impact 
podcast episodes. Whether you’re looking to learn something new or slip a little
learning into your waiting times, Blinkist is the perfect learning companion.

Table of Contents

 * [The Challenge](https://phiture.com/success-stories/blinkist-year-in-blinks-renewal-campaign/#the_challenge)
 * [The Solution](https://phiture.com/success-stories/blinkist-year-in-blinks-renewal-campaign/#the_solution)
 * [The Results](https://phiture.com/success-stories/blinkist-year-in-blinks-renewal-campaign/#the_results)

## The Challenge

Blinkist wanted to bring their annual Year in Blinks campaign to mobile, so all 
of their users could enjoy their yearly recap regardless of which device they used
to access Blinkist. The book summary platform wanted to do this in a dynamic and
compelling way, in order to drive key metrics including new user revenue, content
starts, and renewals.

![](https://phiture.com/wp-content/uploads/2024/05/Isabelle-Matuschka.jpeg)

**Isabelle Matuschka
 
Senior CRM Manager

“B.Layer allows us to build on-brand in-app messages in record time, with all their
intricacies. They appear completely native to the UX of the app, and B.Layer’s simple
drag-and-drop editor makes it easy for our team to involve other stakeholders, such
as designers and product managers, in the process.”

## The Solution

Blinkist turned to Phiture’s [B.Layer](https://blayer.phiture.com): a software solution
for producing highly customizable in-app messages. B.Layer’s Story format in particular
was the perfect way to build the campaign and its seamless integration with [Braze](https://braze.com)–
the customer engagement platform that Blinkist uses – made B.Layer the perfect no-
code solution for the job.

Blinkist created two different versions of the in-app messaging campaign: One comprising
statistics from across the entire Blinkist community, and one with personalized 
content for each of their active users. This was localized in two languages: English
and German.

B.Layer enabled Blinkist to fully personalize their in-app campaigns by utilizing
Braze’s [Connected Content](https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/connected_content)
feature, pulling in each users’ latest stats in realtime from an internal API endpoint.

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
1.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
2.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
3.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
4.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
5.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
6.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
7.png)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-Year-In-Blinks-Screenshot-
8.png)

![](https://phiture.com/wp-content/uploads/2024/05/Screen_Recording_20231211_134247_Blinkist.
mp4)

![](https://phiture.com/wp-content/uploads/2024/05/Blinkist-B.Layer-Case-Study-dashboard-
screenshot.png)

Phiture's B.Layer Technology

On-brand in-app messages —No code.

Supercharge your in-app messaging without developer resources.With B.Layer, you 
can create advanced in-app messages that seamlessly work in your CRM tools. No code
or SDK integration required.

[Learn more](https://blayer.phiture.com)

## The Results

The _Year in Blinks_ campaign outperformed on Blinkist’s targets:

 * Reached **104% of new user revenue goal**
 * Reached **130% of Blinkist’s premium content starts goal**
 * Users who received the Year in Blinks campaign were **51% more likely to renew
   their subscription!**

B.Layer allowed Blinkist to build the in-app messages in record time, with all their
intricacies, including full visual customization to properly represent Blinkist’s
brand and appear completely native to the UX of the app. B.Layer’s simple drag-and-
drop editor also made it easy to involve other stakeholders such as designers and
product managers in the process.

Excellent qualitative feedback from users: Blinkist users particularly loved how
this in-app campaign brought their stories to life dynamically in the app.

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**Client:** Blinkist
 **Website:** [https://blinkist.com](https://blinkist.com) **
Services:** B.Layer, In-App Messages