RETENTION SERVICES

Grow app usage with our tailored user retention and engagement services

We've helped

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Marketing Automation Kickstart

New to mobile CRM or not getting the results you want? Our Marketing Automation Kickstart will get you on track. Over a 6-month period, we’ll help you design and implement a CRM plan, strengthening your lifecycle marketing and mobile marketing automation strategies. We’ll also put together a process for campaign ideation, ensuring you have the tech fundamentals in place and building a solid strategy for maintaining privacy, deliverability and opt-in rates.

Real-Time Notifications

Deliver an extra layer of engagement with real-time notifications, which let users know when something relevant to them occurs, as soon as it occurs. When personalized, this timeliness can be a game-changer for engagement and ongoing retention. Our deep expertise here will help your team build a real-time notification system from the ground up.

Andy and Moritz built the mobile CRM integration and led programs on lifecycle marketing and activity notifications at SoundCloud. Their holistic push, email and in-app approach increased user retention by 5% and push opt-ins by 25%, boosting app ratings and driving engagement, conversion and virality.

Contact us to find out how.

Need help with user retention? Let’s discuss.

Thoughts

Our Thoughts

Mobile growth stack

Mobile Growth Stack

We share all we’ve learned in the Mobile Growth Stack, which we named after our industry-acclaimed framework. The blog has been read and cited by the likes of Greylock Partners and Google.

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The RFF Framework

The RRF Framework Explained

RRF is an equation we developed to estimate the impact of notifications using reach, relevance and frequency. Since its publication, the RRF Framework has helped companies build notification systems in ways that are most effective for them.

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Interview

Watch: Interview w/ Brian Balfour

Phiture’s Andy talks to Brian from Reforge about increasing retention at SoundCloud with real-time notifications. In discussion: setting up a growth team, retention metrics that matter, the psychology of pushes and driving impact with notifications.

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Frameworks

Build a Kick-Ass Notifications System

Andy adds to the RRF Framework with actionable insights on building a notification system. Topics covered: how to use Machine Learning to create impactful notifications, instrumentation & experimentation and mitigate risk, maximize impact.

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