Deliver an extra layer of engagement with real-time notifications, which let users know when something relevant to them occurs, as soon as it occurs. When personalized, this timeliness can be a game-changer for engagement and ongoing retention. Our deep expertise here will help your team build a real-time notification system from the ground up.
Andy and Moritz built the mobile CRM integration and led programs on lifecycle marketing and activity notifications at SoundCloud. Their holistic push, email and in-app approach increased user retention by 5% and push opt-ins by 25%, boosting app ratings and driving engagement, conversion and virality.
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We share all we’ve learned in the Mobile Growth Stack, which we named after our industry-acclaimed framework. The blog has been read and cited by the likes of Greylock Partners and Google.Learn more
RRF is an equation we developed to estimate the impact of notifications using reach, relevance and frequency. Since its publication, the RRF Framework has helped companies build notification systems in ways that are most effective for them.Learn more
Phiture’s Andy talks to Brian from Reforge about increasing retention at SoundCloud with real-time notifications. In discussion: setting up a growth team, retention metrics that matter, the psychology of pushes and driving impact with notifications.Learn more
Andy adds to the RRF Framework with actionable insights on building a notification system. Topics covered: how to use Machine Learning to create impactful notifications, instrumentation & experimentation and mitigate risk, maximize impact.Learn more