# Reach Audit Framework

- Link: https://phiture.com/resources/reach-audit-framework/
- Published: 2023-09-13T09:35:26+01:00
- Author: Tim Bremer

Push Notifications opt-in strategy

# Phiture’s Reach Audit Framework

## Download our framework

A robust email and push notification (PN) opt-in strategy is the backbone of a robust
CRM strategy. Succeed here, and the resulting reach will ensure a direct and personalized
communication channel to engage and nurture audiences, ultimately building stronger
connections and inspiring customer loyalty. A healthy reach also enhances customer
experience by delivering relevant updates, promotions, and information, increasing
the chances of conversion and repeat business.

The Reach Audit Framework is for Growth Marketers wanting to understand their reach
to ensure they’re connecting with more users and generating a bigger impact. This
resource will help you understand your opt-in rates and benchmark them against industry
standards, in order to identify possible drop-offs and opportunities to win-back
users.