# The PET Model Playbook: How to Design for Mobile-First Creatives

- Link: https://phiture.com/resources/pet-model/
- Published: 2023-02-27T15:44:35+01:00
- Author: Tim Bremer

# Creative Design

# The PET Model Playbook: How to Design for Mobile-First Creatives

###### Get the Playbook

The Persuasion Emotion Trust (PET) Model is a framework used by Phiture to channel
creativity into great design concepts for mobile.

It was originally developed by [Human Factors International](https://www.humanfactors.com/hfi-training/pet.asp?utm_source=phiture&utm_medium=referral)
and was used to guide the development of high quality user experiences with the 
aim of converting website users to complete a certain action.

In this downloadable resource, Phiture’s Design Team shows how they use the PET 
Model to design for apps, whether that’s for the product itself, or for Retention,
App Store Optimization, or Performance Marketing purposes. The Playbook takes you
through step-by-step how to effectively use the PET Model to help improve the performance
of your creative assets for mobile.