# Phiture User Research Insights: Promotional Content and In-App Event Strategies

- Link: https://phiture.com/resources/inapps-and-promotional-content/
- Published: 2023-08-14T14:57:42+01:00
- Author: Tim Bremer

In-App Events and Promotional Content

# Phiture User Research Insights: Promotional Content and In-App Event Strategies

## Download our research paper

The effective use of Promotional Content Events (PCEs) and In-App Events (IAEs) 
is a powerful strategy to both attract new users and also keep existing users engaged,
driving an app’s success to new heights.

At Phiture, we execute these campaigns for our clients regularly, and to contribute
to their success, we conducted our own user research to understand how users interact
with PCEs and IAEs.

This research resulted in a number of insights into user behavior and preferences,
which we have translated into creative best practices and effective strategies for
ASO practitioners. In the research paper, we discuss common ways to measure the 
impact of revitalized
 PCEs and IAEs.

Whether you’re an app developer, a marketer, or an ASO enthusiast, this comprehensive
guide will provide valuable insights to help you leverage the power of Promotional
Content and In-App Events.