# Growth Resources - Link: https://phiture.com/resources/ - Published: 2023-08-15T10:21:31+01:00 - Author: Tim Bremer # Growth Resources to Help Brands Grow # Growth Resources Table of Contents * [To help brands grow, we continuously conduct research, build tools, and define best practices. These growth resources will contribute to your strategy, whether that’s for acquiring new users, or helping you inspire long-lasting relationships and retain users.](https://phiture.com/resources/#to_help_brands_grow_we_continuously_conduct_research_build_tools_and_define_best_practices_these_growth_resources_will_contribute_to_your_strategy_whether_thats_for_acquiring_new_users_or_helping_you_inspire_long-lasting_relationships_and_retain_users) * [Web-to-App Playbook](https://phiture.com/resources/#web-to-app_playbook) * [Promotional Content and In-App Event Strategies](https://phiture.com/resources/#promotional_content_and_in-app_event_strategies) * [Natural Language Processing Models White Paper](https://phiture.com/resources/#natural_language_processing_models_white_paper) * [ASO Stack Redux 2023](https://phiture.com/resources/#aso_stack_redux_2023) * [App Store Peer Group Benchmarks Dashboard](https://phiture.com/resources/#app_store_peer_group_benchmarks_dashboard) * [The Product Page Analysis Cheat Sheet](https://phiture.com/resources/#the_product_page_analysis_cheat_sheet) * [Keyword Optimization Cycle Template](https://phiture.com/resources/#keyword_optimization_cycle_template) * [The Custom Product Pages (CPPs) Playbook](https://phiture.com/resources/#the_custom_product_pages_cpps_playbook) * [Screenshot Scraper](https://phiture.com/resources/#screenshot_scraper) * [Search Impressions Calculator](https://phiture.com/resources/#search_impressions_calculator) * [The Creative Playbook for Performance Marketing](https://phiture.com/resources/#the_creative_playbook_for_performance_marketing) * [User Acquisition Strategy Channel Checklist](https://phiture.com/resources/#user_acquisition_strategy_channel_checklist) * [Holiday Season Checklist](https://phiture.com/resources/#holiday_season_checklist) * [Reach Audit Framework](https://phiture.com/resources/#reach_audit_framework) * [Phiture’s App Analysis Framework](https://phiture.com/resources/#phitures_app_analysis_framework) * [The Subscription Stack](https://phiture.com/resources/#the_subscription_stack) * [BRAIN Framework](https://phiture.com/resources/#brain_framework) * [The Persuasion Emotion Trust Playbook](https://phiture.com/resources/#the_persuasion_emotion_trust_playbook) * [Taxonomy Spreadsheet](https://phiture.com/resources/#taxonomy_spreadsheet) * [Organic Growth Impact Measurement Tool](https://phiture.com/resources/#organic_growth_impact_measurement_tool) * [Experiment Card](https://phiture.com/resources/#experiment_card) ## To help brands grow, we continuously conduct research, build tools, and define best practices. These growth resources will contribute to your strategy, whether that’s for acquiring new users, or helping you inspire long-lasting relationships and retain users. * [ASO](https://phiture.com/resources/#tab-1691589861156-0-7) * [Performance Marketing](https://phiture.com/resources/#tab-1691589862794-0-2) * [Lifecycle Marketing & CRM](https://phiture.com/resources/#tab-1691589865608-0-0) * [Creative](https://phiture.com/resources/#tab-1691590185288-3-0) * [Data & AI](https://phiture.com/resources/#tab-1692086595699-4-1) ![](https://phiture.com/wp-content/uploads/2023/09/The-Web-to-App-Playbook.png) ## Web-to-App Playbook Learn about the importance of web-to-app strategies and how you can use personalization in smart banners to drive higher engagement and conversions. [Download](https://phiture.com/web-to-app-playbook/) ![](https://phiture.com/wp-content/uploads/2023/08/Phiture-User-Research_-Promotional- Content-and-In-App-Event-Strategies-1.png) ## Promotional Content and In-App Event Strategies Find out how users interact with In-App Events and Promotional Content, and align your ASO strategy accordingly. [Download](https://phiture.com/inapps-and-promotional-content/) ![](https://phiture.com/wp-content/uploads/2023/08/Natural-Language-Processing.jpg) ## Natural Language Processing Models White Paper Discover how Natural Language Processing (NLP) can analyze your reviews for business insights. [Download](https://phiture.com/natural-language-processing/) ![](https://phiture.com/wp-content/uploads/2023/08/ASO-Stack-2023-Redux.png) ## ASO Stack Redux 2023 An overview of recent changes made to the ASO Stack for optimizing your app stores strategy. [Download](https://phiture.com/aso-stack-2023/) ![](https://phiture.com/wp-content/uploads/2023/08/Apple-Benchmarks-Dashboard.png) ## App Store Peer Group Benchmarks Dashboard Monitor key metrics across various App Store categories, enabling you to benchmark your app’s performance over time. [Download](https://phiture.com/apple-benchmarks-dashboard/) ![](https://phiture.com/wp-content/uploads/2023/08/Product-Page-Analysis-Cheat-Sheet. png) ## The Product Page Analysis Cheat Sheet A framework for assessing store listings and providing an actionable plan for focused and beneficial experimentation. [Download](https://phiture.com/product-page-analysis-cheat-sheet/) ![](https://phiture.com/wp-content/uploads/2023/08/Keyword-Tool.png) ## Keyword Optimization Cycle Template A template to effectively structure metadata keyword research, targeting, and measurement for your ASO strategy. [Download](https://phiture.com/keywords-tool/) ![](https://phiture.com/wp-content/uploads/2023/08/CPP-Playbook.png) ## The Custom Product Pages (CPPs) Playbook The complete CPP Playbook, from Custom Product Page use cases and designs, to measuring CPP performance. [Download](https://phiture.com/cpp-playbook/) ![](https://phiture.com/wp-content/uploads/2023/08/Screenshot-Scraper.png) ## Screenshot Scraper Scrape all the screenshots of selected apps from the App Store for further analysis. [Download](https://phiture.com/phiture-screenshot-scraper/) ![](https://phiture.com/wp-content/uploads/2023/08/SP-Impressions-Calculator.png) ## Search Impressions Calculator Estimate the number of impressions for search terms based on Apple’s Search Popularity Score. [Download](https://phiture.com/search-popularity-score-impressions-calculator/) ![](https://phiture.com/wp-content/uploads/2023/08/Creative-Playbook.png) ## The Creative Playbook for Performance Marketing A framework to channel creativity into systematic processes that ensure incremental– and scaleable – creative hits [Download](https://phiture.com/creative-playbook/) ![](https://phiture.com/wp-content/uploads/2023/08/UA-Strategy-Channel-Checklist. png) ## User Acquisition Strategy Channel Checklist Make sure you are incorporating the most essential elements into your User Acquisition strategy. [Download](https://phiture.com/ua-channel-checklist/) ![](https://phiture.com/wp-content/uploads/2023/08/Holiday-season-checklist.png) ## Holiday Season Checklist Our Performance Marketing Team’s checklist to ensure maximum impact for your campaigns this holiday season. [Download](https://phiture.com/holiday-season-checklist/) ![](https://phiture.com/wp-content/uploads/2023/09/The-Reach-Audit-Framework.png) ## Reach Audit Framework The Reach Audit Framework is for Growth Marketers wanting to understand their reach to ensure they’re connecting with more users and generating a bigger impact. [Download](https://phiture.com/reach-audit-framework/) ![](https://phiture.com/wp-content/uploads/2023/10/The-App-Analysis-Framework.png) ## Phiture’s App Analysis Framework A framework for a team-building, creative analysis of an app in order to make observations and suggest improvements. [Download](https://phiture.com/app-analysis-framework/) ![](https://phiture.com/wp-content/uploads/2023/08/Subscription-Stack.png) ## The Subscription Stack A comprehensive framework for mobile subscription businesses, taking in user acquisition, engagement, and retention. [Download](https://phiture.com/subscriptionstack/) ![](https://phiture.com/wp-content/uploads/2023/08/BRAIN-Template.png) ## BRAIN Framework The BRAIN framework is designed to help CRM teams focus their problem solving and inspire particular user behaviours. [Download](https://phiture.com/brain-framework-template/) ![](https://phiture.com/wp-content/uploads/2023/08/PET-Model.png) ## The Persuasion Emotion Trust Playbook A design Playbook for building high quality user experiences that inspire users to complete desirable actions. [Download](https://phiture.com/pet-model/) ![](https://phiture.com/wp-content/uploads/2023/08/Taxonomy-Spreadsheet.png) ## Taxonomy Spreadsheet Maintain a good overview of everything you’re currently tracking and the state of each data point, type of event, and so on. [Download](https://phiture.com/taxonomy-spreadsheet/) ![](https://phiture.com/wp-content/uploads/2023/08/Organic-Growth-Impact-Measurement- Tool.png) ## Organic Growth Impact Measurement Tool Gain insight into the impact on organic growth your marketing efforts might have, if your app has a variation in downloads between weekends or weekdays. [Download](https://phiture.com/organic-growth-impact-measurement-tool/) ![](https://phiture.com/wp-content/uploads/2023/08/Experiment-Card.png) ## Experiment Card Record campaign experiment results with our downloadable template for simple hypothesis assessment, impact, and learnings. [Download](https://phiture.com/experiment-card/)