# The Mobile Growth Stack Tech Layer: 50+ Tools & SDKs for Mobile Marketers 2021 Edition - Link: https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/ - Published: 2021-04-20T13:24:11+01:00 - Author: Andy Carvell ⌊Mobile Growth Stack Tech Layer⌉⌊Mobile Growth Stack Tech Layer⌉To provide orientation on tools within the ‘Tech Layer’ of the [Mobile Growth Stack](https://mobilegrowthstack.com/the-mobile-growth-stack-2017-edition-7fbac938420d), we’ve updated an [older](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-and-sdks-for-mobile-marketers-e65df6ba719/) [article](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-and-sdks-for-mobile-marketers-e65df6ba719/) and listed some of the best-known ones here, in alphabetical order. **Please note:** This is not a comprehensive directory, there will likely be omissions— if you spot any, or miss your favorite tool, let us know by sending us an email at marketing@phiture.com. Similarly, if you feel your tool is misclassified, please let us know: the boundaries blur between many of these solutions and we will be happy to update the list to increase accuracy. Also, some tools can be used for multiple purposes (e.g. marketing automation and A/B testing) and thus appear several times. We aim to keep this page as a live catalog, so expect updates over time. ![deep linking ](https://phiture.com/wp-content/uploads/2021/03/Frame-7.png) Table of Contents * [Deep linking ](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/#deep_linking) * [A/B Testing Frameworks](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/#ab_testing_frameworks) * [CRM/Lifecycle](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/#crmlifecycle) * [Mobile Analytics](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/#mobile_analytics) * [Attribution (Mobile Measurement Platforms)](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/#attribution_mobile_measurement_platforms) * [Monetization SDKs](https://phiture.com/mobilegrowthstack/the-mobile-growth-stack-tech-layer-50-tools-sdks-for-mobile-marketers-2021-edition/#monetization_sdks) ## **Deep linking ** [AppsFlyer OneLink](https://www.appsflyer.com/product/one-link-deep-linking/) [Adjust](https://adjust.com/) [Branch](https://branch.io/what-is-deep-linking/) [Firebase Dynamic Links ](https://firebase.google.com/docs/dynamic-links/) [Kochava](https://support.kochava.com/reference-information/deep-linking/) [Singular](https://support.singular.net/hc/en-us/articles/360050910891-How-to-Create-Deep-Links-Guide-for-Marketing-Business-Teams?navigation_side_bar=true) ![a/b test ](https://phiture.com/wp-content/uploads/2021/03/Frame-8.png) ## **A/B Testing Frameworks** [ASO Giraffe](https://asogiraffe.com/) [Apptimize](https://apptimize.com/a-b-testing/) [Geeklab](https://www.geeklab.app/)  [Google Play Store Listing Experiments ](https://developer.android.com/distribute/best-practices/grow/store-listing-experiments) [Iterable](https://support.iterable.com/hc/en-us/articles/205480325-A-B-Experiments-Overview-) [Leanplum](https://www.leanplum.com/) [Lookback ](https://lookback.io/) [Optimizely ](https://www.optimizely.com/) [Splitmetrics ](https://splitmetrics.com/) [Storemaven ](https://www.storemaven.com/) [Swrve (also does marketing automation and analytics)](https://www.swrve.com/) [Taplytics](https://taplytics.com/) [Testflight (test multiple builds simultaneously)](https://developer.apple.com/testflight/) [Unbounce](https://unbounce.com/your-invitation/)_ (mobile web)_ [Upptic](https://upptic.com/) [Vwo ](https://vwo.com/campaign/vwo-vs-optimizely/?gclid=Cj0KCQiA0-6ABhDMARIsAFVdQv_60bvTmjifTjtvCbEpvGHSQSYhmxzCku300l7f15vreAnCSGQnsIIaAk1hEALw_wcB#ab-testing?utm_source=google&utm_medium=paid&utm_campaign=mof_de_search_competition_optimizely_ab-testing&utm_content=380491761486&utm_term=optimizely%20ab%20testing) ## ![crm/lifecycle](https://phiture.com/wp-content/uploads/2021/03/Frame-9.png) ## **CRM/Lifecycle** [Adobe Marketing Cloud](https://www.adobe.com/marketing-cloud.html) [Airship](https://www.airship.com/) [Apptentive](https://www.apptentive.com/) [AppHQ](https://apphq.co/)  [Autopilot](https://www.autopilothq.com/)  [Braze](https://www.braze.com/) [Blueshift ](https://blueshift.com/lp/smarthub-cdp/?utm_source=google&utm_medium=sem&utm_campaign=Blueshift_Brand&utm_content=Blueshift_Exact&utm_term=blueshift&hsa_acc=4575130640&hsa_cam=10083777801&hsa_grp=99389580177&hsa_ad=442530429581&hsa_src=g&hsa_tgt=kwd-303569480638&hsa_kw=blueshift&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQiA962BBhCzARIsAIpWEL2hepDKXRTGNfwfRiMXml6FH8Y-LhMuNHtIC1UNfvYx_ZlFQfyPiLYaAmgMEALw_wcB) [CleverTap](https://clevertap.com/) [Customer.io](https://customer.io/) [Easyappreports](https://easyappreports.com/) [Emarsys](https://emarsys.com/) [FollowAnalytics ](https://followanalytics.com/) [Leanplum (also does A/B test and analytics)](https://www.leanplum.com/) [Mapp](https://mapp.com/) [Marketo Engage (now owned by Adobe)](https://developers.marketo.com/mobile/) [MixPanel](https://mixpanel.com/get-demo/best-product-analytics-tool/?utm_source=google&utm_medium=cpc&utm_campaign=Search-Google-EU-Brand-Exact-GP&utm_content=brand&utm_term=mixpanel&theme=&gclid=Cj0KCQiA962BBhCzARIsAIpWEL08YVxIiD71b75FIoGyBa7K7hPRqUWkiezcqD0hndMoVUUbShek5zMaAvprEALw_wcB) [MoEngage](https://www.moengage.com/get-a-demo/?utm_source=google&utm_medium=paid&utm_adgroup=brand&utm_content=demo-rsa&utm_campaign=gs-uk-brand-request-demo&campaignid=1721031781&adgroupid=62886640250&adid=352703344283&utm_campaign=GS-UK-Brand-Request-Demo&utm_source=adwords&utm_term=moengage&utm_medium=cpc&hsa_net=adwords&hsa_mt=e&hsa_ver=3&hsa_kw=moengage&hsa_ad=352703344283&hsa_src=g&hsa_grp=62886640250&hsa_cam=1721031781&hsa_tgt=kwd-416025363357&hsa_acc=7352429802&gclid=Cj0KCQiA962BBhCzARIsAIpWEL1Cr57JPR8mEISAMYWhBzeKhQsWjdceoNR0TApTKjopOjykPpET2kUaAlQhEALw_wcB) [OneSignal](https://onesignal.com/) [OnTraPort](https://ontraport.com/?utm_source=google_ads_search&utm_medium=ontraport&utm_campaign=gen_brand_home&&utm_term=ontraport&utm_content=459330098146&gclid=Cj0KCQiA962BBhCzARIsAIpWEL0rA3JJEZIUylA-zp_wfpBC6zVGiN7wAqQ4LpzsuKZEp2TFR0ihwGUaAnQdEALw_wcB) [Oracle Eloqua ](https://www.oracle.com/cx/marketing/automation/) [Pulsate](https://www.pulsatehq.com/) [Purchasely](https://www.purchasely.com/) [Salesforce](https://www.salesforce.com/products/marketing-cloud/mobile-marketing/) [Searchads.com](https://searchads.com/) [Swrve](https://www.swrve.com/) [Upland](https://uplandsoftware.com/localytics/) [Upshot](https://www.upshot.ai/)  [User.com](https://user.com/en/) [Vero](https://www.getvero.com/) [Vibes](https://www.vibes.com/platform/) [Vizury](https://www.vizury.com/) [Voucherify](https://www.voucherify.io/) [Xtremepush](https://xtremepush.com/) [WebEngage](https://webengage.com/) [Zendesk](https://www.zendesk.com/connect/) ![mobile analytics ](https://phiture.com/wp-content/uploads/2021/03/Frame-10.png) ## **Mobile Analytics** [Amplitude](https://amplitude.com/) [CleverTap](https://clevertap.com/) [Countly](https://count.ly/) [DeltaDNA](https://deltadna.com/) [Easyappreports](https://easyappreports.com/)  [Facebook Analytics](https://analytics.facebook.com/) [Firebase](https://firebase.google.com/) [Flurry](https://developer.yahoo.com/flurry/docs/) [Google Play Developer Console](https://developer.android.com/distribute/console/index.html) [Google Analytics SDK](https://developers.google.com/analytics/) [Google Analytics for Firebase](https://firebase.google.com/docs/analytics/) [Heap](https://heap.io/) [iTunes Connect](https://itunesconnect.apple.com/login) [Leanplum](https://www.leanplum.com/) [Mixpanel](https://mixpanel.com/) [Smartlook](https://www.smartlook.com/) [Snowplow](https://snowplowanalytics.com/) [Upland](https://uplandsoftware.com/localytics/) [Upsight](https://www.upsight.com/) ![mobile attribution](https://phiture.com/wp-content/uploads/2021/03/Frame-11.png) ## **Attribution (Mobile Measurement Platforms)** [Adjust](https://www.adjust.com/) [AppsFlyer](https://www.appsflyer.com/) [Branch](https://branch.io/)  [Kochava](https://www.kochava.com/) [Singular](https://www.singular.net/) [Tenjin](https://www.tenjin.io/) ### Attribution (Other) [Algolift](https://www.algolift.com/) [Incrmntal](https://www.incrmntal.com/) [Metric.Works](https://www.metric.works/) ![monetization ](https://phiture.com/wp-content/uploads/2021/03/Frame-12.png) ## **Monetization SDKs** [ChartMogul](https://chartmogul.com/) [Mage](https://www.getmage.io/) [Purchasely](https://www.purchasely.com/) [Qonversion](https://qonversion.io/) [RevenueCat](https://www.revenuecat.com/?utm_source=google&utm_medium=cpc&utm_campaign=brand&gclid=CjwKCAiAyc2BBhAaEiwA44-wW8AOqz2E9wZ7Uqam29ZA_aUgswzb1GHoBXt7qBTgqTuqgktcDjZnRBoC4f4QAvD_BwE)