# Mobile Growth Nightmares Season 2 Episode 5 — Marta Fogel from 7Mind

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-season-2-episode-5-marta-fogel-from-7mind/
- Published: 2021-04-20T15:20:04+01:00
- Author: Hugh Whelan

⌊Mobile Growth Nightmares Episode 5⌉⌊Mobile Growth Nightmares Episode 5⌉Behind every
success, there are multiple mistakes and these present a fantastic opportunity for
learning and improvement. In the podcast series Mobile Growth Nightmares, hosted
by [Gessica Bicego](https://www.linkedin.com/in/gessicabicego/) ([Blinkist](http://www.blinkist.com/))
and [Andy Carvell](https://www.linkedin.com/in/andycarvell/) ([Phiture](https://phiture.com/)),
the hosts talk about failures, missed opportunities, embarrassing blunders, and 
the lessons learned from them.

![Marta Fogel](https://phiture.com/wp-content/uploads/2021/04/MartaFogel-min.jpeg)

In today’s episode our hosts were joined by [Marta Fogel](https://www.linkedin.com/in/marta-ewa-fogel/),
Head of Performance Marketing at 7Mind. From an early interest in mental health 
matters at university, Marta developed her mobile marketing skills at Adviqo, and
has been working with the meditation app 7Mind for almost three years. Alongside
her work at 7Mind, Marta is also Head of Mobile Marketing at Slavetrade, an NGO 
dedicated to tackling slavery in the modern world. 

Marta shares two of her worst mobile growth nightmares with Gessica and Andy. First,
Marta recounts an expensive mistake that was the result of restarting a high-budget
ads campaign after a pause. Later, Marta describes her second nightmare, in which
her plan to be as specific as possible when developing the parameters for an attribution
campaign actually backfired with long-lasting results. While these are tough lessons
to learn, Gessica and Andy point out that the recommendations Marta can make as 
a result of these nightmares are invaluable advice for any performance marketer 
in the industry. 

Finally, in the ‘Brilliant or Bullshit’ part of this episode, the hosts and Marta
discuss the recent news of [Applovin’s controversial acquisition of Adjust. ](https://www.adexchanger.com/mobile/applovin-to-buy-mobile-measurement-startup-adjust/)

#### **Listen to Season 2 Episode #5 on Soundcloud**

#### **Listen to Season 2 Episode #5 on Spotify**