# Mobile Growth Nightmares Season 2 Episode 2 —  Noam Auerbach from Enhancv

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-season-2-episode-2-noam-auerbach-from-enhancv/
- Published: 2020-11-27T09:23:28+01:00
- Author: Ajla Karic

![Mobile Growth Nightmares S2 E2](https://phiture.com/wp-content/uploads/2020/11/
MGN-S2-E2.png)

Behind every success, there are multiple mistakes and these present a fantastic 
opportunity for learning and improvement. In the podcast series Mobile Growth Nightmares,
hosted by [Gessica Bicego](https://www.linkedin.com/in/gessicabicego/) ([Blinkist](http://www.blinkist.com/))
and [Andy Carvell](https://www.linkedin.com/in/andycarvell/) ([Phiture](https://phiture.com/)),
the hosts talk about failures, missed opportunities, embarrassing blunders and the
lessons learned from them.

The second episode of season 2 features [Noam Auerbach](https://www.linkedin.com/in/noam-auerbach/),
Head of Product and Growth at Enhancv. Noam, like Andy, has a background at Soundcloud
and has worked with various startups for over seven years in the fields of product
and growth. ⌊Noam⌉

In this episode, Noam opens up and talks about his nightmare at Yeay, an app that
allows users to sell their products in video format. What seemed to be a great three
months of improved acquisition of Yeay users with an increase in KPIs of about 10-
20% turned out to be a case of optimization on wrong events throughout the entire
funnel.

In the ‘Brilliant or Bullshit’ section of this episode, the hosts and Noam discuss
an article published by [The New York Times](https://www.nytimes.com/2020/10/21/business/media/quibi-shutting-down.html#:~:text=Quibi%2C%20the%20beleaguered%20short%2Dform,after%20the%20app%20became%20available.&text=%E2%80%9CThe%20world%20has%20changed%20dramatically,no%20longer%20viable%2C%E2%80%9D%20Mr.)
on Quibi’s shutdown just after six months.

**Listen to Season 2 Episode #1 on Soundcloud**

**Listen to Season 2 Episode #1 on Spotify **

**Listen to Season 2 Episode #1 on iTunes  **

In few hours