# Mobile Growth Nightmares Season 2 Episode 1 — Halloween Special featuring Simon Lejeune

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-season-2-episode-1-halloween-special-featuring-simon-lejeune/
- Published: 2020-10-30T10:56:19+01:00
- Author: Ajla Karic

![mobile growth nightmares season 2 episode 1](https://phiture.com/wp-content/uploads/
2020/10/mgn-s2e1-1-min.png)

Behind every success, there are multiple mistakes and these present a fantastic 
opportunity for learning and improvement. In the podcast series Mobile Growth Nightmares,
hosted by [Gessica Bicego](https://www.linkedin.com/in/gessicabicego/) ([Blinkist](http://www.blinkist.com/))
and [Andy Carvell](https://www.linkedin.com/in/andycarvell/) ([Phiture](https://phiture.com)),
we talk about failures, missed opportunities, embarrassing blunders and the lessons
learned from them.

![Simon Lejeune](https://phiture.com/wp-content/uploads/2020/10/simon.jpeg)

MGN is finally back with our first Halloween episode of season 2! This episode features
[Simon Lejeune](https://www.linkedin.com/in/simonlejeune/), former Head of User 
Acquisition at Hopper. His four years at Hopper brought him to the mobile marketing
space that eventually led him to start working in mobile growth work with different
companies. 

In episode 1 of season 2, Simon talks about a nightmare that started from a false
offer notification and later resulted on the front page of an angry community on
Reddit.

This episode also features the ‘Brilliant or Bullshit’ section, where the hosts 
and Simon take a B/B stance on an article by [Forbes](https://www.forbes.com/sites/johnkoetsier/2020/06/29/apple-killed-the-idfa-what-else-dies/#630f7d2d262f)
concerning Apple’s process of killing the IDFA while focusing a bit more on retargeting.

#### **Listen to Season 2 Episode #1 on Soundcloud**

 

#### **Listen to Season 2 Episode #1 on Spotify**

#### **Listen to Season 2 Episode #1 on 󠀁[iTunes](https://podcasts.apple.com/us/podcast/mgn-season-2-1-halloween-special-with-simon-lejeune/id1375809236?i=1000496584693)󠁿 **