# Mobile Growth Nightmares Episode 8 — Recorded at MAU 2019 with Adam Lovallo, the mastermind behind grow.co & Fabien-Pierre Nicolas, VP of Marketing at SmartNews

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-episode-8-live-recording-at-mau-2019-with-adam-lovallo-the-mastermind-abac4587d418/
- Published: 2019-08-08T12:13:50+01:00
- Author: Otas Temelis

_Behind every success, there are multiple mistakes. In the podcast series _[_Mobile Growth Nightmares_](https://soundcloud.com/mgnpodcast)_,
hosted by _[_Gessica Bicego_](https://www.linkedin.com/in/gessicabicego/)_ (_[_Blinkist_](http://www.blinkist.com/)_)
and _[_Andy Carvell_](https://www.linkedin.com/in/andycarvell/)_(_[_Phiture_](https://phiture.com/)_),
we talk about failures, missed opportunities, embarrassing blunders, and the lessons
learned from them._

⌊Mobile Growth Nightmares Podcast Epsiode 8⌉⌊Mobile Growth Nightmares Podcast Epsiode
8⌉

_Mobile Growth Nightmares podcast is back with a great episode recorded at one of
the biggest mobile growth events in the world — Mobile Apps Unlocked 2019 in Las
Vegas. The 9th MGN episode features _[_Adam Lovallo_](https://www.linkedin.com/in/adamlovallo/)_,
the mastermind behind the _[_MAU conference_](https://mauvegas.com/)_ and _[_grow.co_](https://grow.co/)_
publication and _[_Fabien-Pierre Nicolas_](https://www.linkedin.com/in/fabienpierrenicolas/)_,
Vice President of Marketing at _[_SmartNews_](https://www.smartnews.com/)_._

[⌊Adam Lovallo ⌉⌊Adam Lovallo ⌉[

[_Adam Lovallo_](https://www.linkedin.com/in/adamlovallo/)_ has been running grow.
co and MAU conference for a while, however, before that he worked as a Head of Customer
Acquisition/Growth and in this episode, he shares his story of how important it 
is to understand the lifetime value to avoid dropping “straight away to zero.”_

⌊Fabien-Pierre Nicolas⌉⌊Fabien-Pierre Nicolas⌉

_The second speaker, _[_Fabien-Pierre Nicolas_](https://www.linkedin.com/in/fabienpierrenicolas/)_,
currently the VP of Marketing at SmartNews talks about how it can be difficult to
be an honest french when dealing with the ad networks. Fabien-Pierre also talks 
about how different but also similar TV and digital marketing and how important 
the creatives can be._

#### **_Listen to Episode #8 on Soundcloud_**

#### **󠀁[_Listen to Episode #8 on Spotify_](https://open.spotify.com/episode/7fEU7NuacaFHwWkedbie4x)󠁿**

#### 󠀁[**_Listen to Episode #8 on iTunes_**](https://podcasts.apple.com/us/podcast/mgn-8-recorded-at-mau-2019-adam-lovallo-from-grow-co/id1375809236?i=1000446435835)󠁿