# Mobile Growth Nightmares Episode 7 — Live recording at APS with Lenette Yap from Wargaming and Jacques Frisch from Glovo.

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-episode-7-live-recording-at-aps-with-lenette-yap-from-wargaming-and-faade8a4c201/
- Published: 2019-06-06T11:30:18+01:00
- Author: Otas Temelis

_Behind every success, there are multiple mistakes. In the podcast series _[_Mobile Growth Nightmares_](https://soundcloud.com/mgnpodcast)_,
hosted by _[_Gessica Bicego_](https://www.linkedin.com/in/gessicabicego/)_ (_[_Blinkist_](http://www.blinkist.com/)_)
and _[_Andy Carvell_](https://www.linkedin.com/in/andycarvell/)_(_[_Phiture_](https://phiture.com/)_),
we talk about failures, missed opportunities, embarrassing blunders, and the lessons
learned from them._

![Mobile Growth Nightmares Podcast Episode 7](https://phiture.com/wp-content/uploads/
2019/06/Mobile-Growth-Nightmares-Podcast-Episode-7.png)

Since the dawn of time, the number 7 has had a special place in most civilizations.
7 days in a week, 7 colors in a rainbow, 7 wonders of the world. Episode 7 of MGN
is a special as well, it was recorded live at App Promotion Summit in Berlin together
with [Lenette Yap](https://www.linkedin.com/in/lenette-yap-52097b33/), UA manager
at [Wargaming](https://eu.wargaming.net/) and [Jacques Frish](https://www.linkedin.com/in/jacquesfrisch/),
Digital Marketing Director at [Glovo](https://glovoapp.com/en/).

![Lenette Yap](https://phiture.com/wp-content/uploads/2019/06/Lenette-Yap-min-300x300.
jpeg)

Lenette Yap has been acquiring game users for a long time while working at Wooga
and now at Wargaming. In this episode, she shares her story of how she was “catching
the whales” with the “fishy” ad networks.

![Jacques Frish](https://phiture.com/wp-content/uploads/2019/06/Jacques-Frish-min-
300x300.jpeg)

Another speaker, Jacques Frish, Digital Marketing Director at Glove who has been
working for tech companies for over 10 years, tells us how he mistakenly sent push
notifications to the entire user database instead of a specific market and scared
many users with the alien-looking notification.

In the “Brilliant or Bullshit” section of this episode, we asked both the speakers
and the audience for their take on “[Adjust and Acquire.io acquisition](https://www.adjust.com/blog/adjust-acquires-acquiredio/)”

#### **Listening Episode #7 on Soundcloud**

#### 󠀁[**Listening Episode #7 on iTunes**](https://podcasts.apple.com/us/podcast/mgn-7-live-recording-at-aps-berlin-lenette-yap-from/id1375809236?i=1000440685903)󠁿

#### **Listening Episode #7 on Spotify**