# Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-episode-5-lisa-kennelly-from-fishbrain-e36561422e39/
- Published: 2019-01-11T09:45:26+01:00
- Author: Gessica Bicego

⌊Mobile Growth Nightmares Episode 5— Lisa Kennelly from Fishbrain ⌉⌊Mobile Growth
Nightmares Episode 5— Lisa Kennelly from Fishbrain ⌉

_Behind every success, there are multiple mistakes. In the podcast series _[_Mobile Growth Nightmares_](https://soundcloud.com/mgnpodcast)_,
hosted by Gessica Bicego (_[_Blinkist_](https://www.blinkist.com/)_) and Andy Carvell(_
[_Phiture_](https://phiture.com/)_), we talk about failures, missed opportunities,
embarrassing blunders and the lessons learned from them._

New Year, New Episode! MGN is back with another amazing guest: [Lisa Kennelly](https://twitter.com/LisaKennelly),
Chief Marketing Officer at [Fishbrain](https://fishbrain.com/). Lisa moved from 
the top period-tracking app (Clue) to the top fishing app, although she has still
not caught a fish, despite her best efforts.

⌊Lisa Kennelly, CMO at Fishbrain⌉⌊Lisa Kennelly, CMO at Fishbrain⌉

_Lisa Kennelly, CMO at Fishbrain_

Lisa is a veteran mobile marketer who knows influencer marketing like the back of
her hand. In this episode, she shared some of her biggest mistakes in the field 
as well as some great advice. Would you like a taste of it?

## “Counting on virality is stupid!”

Tune in to Episode #5 on Soundcloud:

Tune in to [Episode #5 on iTunes:](https://bit.ly/mgnep05)

As usual, this episode also features our “Brilliant or Bullshit” section, where 
we take a B/B stance on an article from Business Insider concerning the future of
Influencer Marketing.