# Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-episode-4-steve-p-young-from-app-masters-fabc163acd21/
- Published: 2018-09-20T09:08:31+01:00
- Author: Andy Carvell

⌊Mobile Growth Nightmares Episode 4 — Steve P. Young from App Masters ⌉⌊Mobile Growth
Nightmares Episode 4 — Steve P. Young from App Masters ⌉

_Behind every success, there are multiple mistakes. In the podcast series _[_Mobile Growth Nightmares_](https://soundcloud.com/mgnpodcast)_,
hosted by me and Gessica Bicego (Blinkist), we talk about failures, missed opportunities,
embarrassing blunders and the lessons learned from them._

 

⌊Steve P. Young, app marketing consultant and founder of app masters⌉⌊Steve P. Young,
app marketing consultant and founder of app masters⌉This latest episode features
Steve P. Young, app marketing consultant and founder of [App Masters](https://appmasters.com/),
based in California. Steve runs a successful [podcast](https://appmasters.com/category/podcast/)
himself that’s nearing its 700th episode.

On Mobile Growth Nightmares Episode 4 (!), he talks about how he achieved this remarkable
feat, but also about some of the struggles he faced when building his own app marketing
company.

Other topics include ASO, mobile games (paid vs free), and the changing impact of
getting featured by Apple. We also talk about [Google’s decision to favor](https://variety.com/2018/gaming/news/developers-sudden-drop-downloads-on-google-play-store-1202861850/)
apps with higher engagement rates in their ranking algorithm.

 

 

Tune in to Episode #4 on SoundCloud:

 

Or iTunes:

[https://podcasts.apple.com/de/podcast/mgn-4-aso-growth-hacking-entrepreneurship-steve-p-young/id1375809236?i=1000420122750&l=en](https://podcasts.apple.com/de/podcast/mgn-4-aso-growth-hacking-entrepreneurship-steve-p-young/id1375809236?i=1000420122750&l=en)

 

If you work in a mobile product or marketing and would like to share a Mobile Growth
Nightmare, please comment below or send an email to hello@mgnpodcast.com

 

P.S. App Masters has just acquired Indie App Santa! It’s an effortless way to promote
your app and boost downloads quickly. Learn more at [indieappsanta.com](https://indieappsanta.com).