# Mobile Growth Nightmares Episode 11— Recorded at APS Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud

- Link: https://phiture.com/mobilegrowthstack/mobile-growth-nightmares-episode-11-recorded-at-aps-berlin-2019-with-belen-caeiro-from-babbel-and-3f90b0e53793/
- Published: 2020-01-30T10:35:25+01:00
- Author: Otas Temelis

_Behind every success, there are multiple mistakes. In the podcast series_[_ Mobile Growth Nightmares_](https://soundcloud.com/mgnpodcast)_,
hosted by_[_ Gessica Bicego_](https://www.linkedin.com/in/gessicabicego/)_ (_[_Blinkist_](http://www.blinkist.com/)_)
and_[_ Andy Carvell_](https://www.linkedin.com/in/andycarvell/)_(_[_Phiture_](https://phiture.com/)_),
we talk about failures, missed opportunities, embarrassing blunders, and the lessons
learned from them. Links to the podcast on SoundCloud, iTunes and Spotify are further
down this article._

![Mobile Growth Nightmares Podcast Episode 11](https://phiture.com/wp-content/uploads/
2020/01/Mobile-Growth-Nightmares-Podcast-Episode-11-min.jpeg)

Recorded live at the [App Promotion Summit 2019](https://apppromotionsummit.com/),
episode 11 of Mobile Growth Nightmares features [Belen Caeiro](https://www.linkedin.com/in/belencaeiro/),
the Product Marketing Lead at [Babbel](https://uk.babbel.com/) and [Dora Trostanetsky](https://www.linkedin.com/in/dora-trostanetsky-23623a22/)
of Growth Optimisation at [SoundCloud](https://soundcloud.com/) as special guests.

Belen, like Andy, has a background at Soundcloud before her time at Babbel and now
works closely with both the Product and Marketing teams. She shares her personal
Mobile Growth Nightmare that resulted in no Android reviews for seven months.

Dora had her start in mobile growth by starting out with gaming: “the best place
to get your start in mobile growth” according to her, due to the variety of different
possibilities to experiment on within that industry. She recounted a workplace gaffe
involving the highly dangerous ‘Reply All’ button.

![Mobile Growth Nightmares live podcast recording ](https://phiture.com/wp-content/
uploads/2020/01/Mobile-Growth-Nightmares-live-podcast-recording-min.png)

Brilliant or Bullshit is of course back again; this time, the guests chat about 
[Facebook’s attempts to tap into the TikTok](https://techcrunch.com/2018/11/09/lasso-facebook-app-store/)
market with Instagram Reals. Listen to the end to find out who fell which way on
the sliding scale from Brilliant to Bullshit.

#### **Listen to Episode #11 on Soundcloud**

#### **Listen to Episode #11 on Spotify**

#### 󠀁[**Listen to Episode #11 on iTunes**](https://podcasts.apple.com/us/podcast/mgn-11-recorded-at-app-promotion-summit-berlin-2019/id1375809236?i=1000464179344)󠁿