# The Rich Future of Push Notifications: How Advanced Push Notification Features Are Changing the Game

- Link: https://phiture.com/blog/the-rich-future-of-push-notifications-how-advanced-push-notification-features-are-changing-the-game/
- Published: 2020-06-30T09:08:50+01:00
- Author: Jennifer Keck

![powerful notifications ](https://phiture.com/wp-content/uploads/2020/06/image1-
5.png)

_Editor’s note: This is a guest post from [Braze](https://braze.com), an American
cloud-based software company based in New York City. It develops customer relationship
management and mobile marketing automation software that businesses use to manage
their mobile applications._

Push notifications have come a long way since the [first one popped up back in 2009](https://www.adjust.com/blog/a-decade-of-push-notifications-with-braze/).
No longer limited to plain text messages, push has become a powerful tool for rich,
interactive customer engagement. 

Advanced features such as [rich push](https://www.braze.com/blog/ios-10-rich-notifications/?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future),
[push- action buttons](https://www.braze.com/perspectives/article/what-are-push-action-buttons?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future),
and Push Stories help marketers capture users’ attention and drive engagement by
piquing the interest of users in enticing ways. But if you want to[ get the most from these features](https://www.braze.com/perspectives/article/the-technical-side-of-push-notifications?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future),
you need to know which ones to use, and when to use them. To get you started, let’s
take a look at a few of push’s game-changing features, and how they can enhance 
your marketing campaigns.

### **Rich Push**

![Example of a rich push notification](https://phiture.com/wp-content/uploads/2020/
06/image4.jpg)

Rich push transforms your notifications by making them less like text messages and
more like social media posts. With rich push, you can add media attachments such
as images, GIFs, audio, video, and other interactive elements to entice users to
engage.   

Like social media, rich push has character limits. You’ll want to keep your message
snappy, and let your attachments do the rest. It doesn’t have to be complicated,
either. Simply adding an image can lead to a[ 57% increase in conversions](https://www.braze.com/blog/rich-push-notifications-beyond/?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future).

Rich push is perfect for sending quick announcements for new product releases, limited-
time discounts, and more. If you really want to boost engagement, send [personalized notifications](https://www.braze.com/perspectives/article/inside-personalization-the-power-and-promise-of-message-customization?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future)
based on users’ interests and previous actions.  

### **Push Action Buttons**

![push action buttons ](https://phiture.com/wp-content/uploads/2020/06/image2-6.
png)

Okay: push action buttons are technically rich media attachments, but they’re powerful
enough to deserve a section all on their own. When it comes to this feature, the
name says it all: A[ push action button](https://www.braze.com/perspectives/article/what-are-push-action-buttons?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future)
is a button that can be added to a push notification, making it possible for the
message recipient to take action—for instance, by snoozing a message, sharing it
on social meeting, opening a specific page in a website or app, and more. They give
users the option to choose up to four different actions within the message itself,
all with a single click. 

Action buttons are great for re-welcoming users, increasing social engagement, and
sending interactive reminders, as well as other transactional outreach. Before you
add buttons, consider which action you want the user to take, and where you want
to send them. Say you’re sending a notification for a holiday sale: you could add
a “Learn More Now” button that links to that page of your e-commerce website. 

### **Push Stories**

![push notification stories ](https://phiture.com/wp-content/uploads/2020/06/image3-
1.jpg)

Like rich push, Push Stories take their cues from social media carousel posts. This
feature lets you add carousel-like interactive image galleries and action buttons
to notifications, all while tailoring stories for individual users. 

Push Stories can help you[ re-engage users](https://www.braze.com/perspectives/article/push-stories-delivery-hero?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future)
by capturing their attention with fun and unique messaging.

### **Bringing It All Together with Braze**

As with all marketing efforts, successful push notifications are a mix of art and
science. Existing customer data will help you decide which types of messages to 
send and when, while customer feedback will help you refine them.

Fortunately, you don’t have to do it all on your own. The Braze platform seamlessly
supports advanced push features and use cases along with your overall cross-channel
engagement strategies. To learn more about how to get the most from all of your 
marketing channels, download our[ _Brilliant Experiences, Channel by Channel_](https://www.braze.com/resources/library/guide/brilliant-experiences-channel-by-channel?utm_medium=partner-content&utm_source=phiture&utm_campaign=2020-content-0619-push-notifications-rich-future)
guide_. _