# On Relocation, Culture, and Phiture’s International Network: A Company Catchup with Nicholas Fraser and Parv Bhargava

- Link: https://phiture.com/blog/on-relocation-culture-and-phitures-international-network/
- Published: 2020-08-20T15:40:47+01:00
- Author: Nicholas Fraser

⌊Relocation, Culture, and Phiture's International Network⌉⌊Relocation, Culture, 
and Phiture's International Network⌉

_Since being founded in 2016, Phiture has grown exponentially and been officially
touted as one of the key rising players in the mobile growth industry. Copywriter
Nicholas Fraser and [ASO Consultant](https://phiture.com/app-store-optimization/)
Parv Bhargava catch up and muse over how the company owes much of its success to
its international team while talking business, culture, and what it’s like relocating
to Berlin. _

It’s a regular day at the Phiture office –– or at least as regular as is permitted
during COVID time. There are a handful of people sat at their desks ruminating over
client reports, and the groovy 70’s disco rhythms rolling out of the sound system
are occasionally layered with the inviting rumble of grinding coffee beans. I’m 
sat with [Parv Bhargava](https://www.linkedin.com/in/parv-bhargava-7a679910b/), 
an ASO consultant here at Phiture, and our conversation fixates almost immediately
on Jaipur, Parv’s hometown.

In nearly every way you can imagine, Berlin and Jaipur are worlds apart. Imagine
sweltering heat, dusty smog-filled streets heaving with battered rickshaws and roaming
livestock somehow entwined with majestic rose palaces, shimmering lakes, and crowded
markets flowing with fantastic-colored textiles and sumptuous street food carrying
the mixed aromas of perfume and spice –– typical scenes in the alluring, enigmatic
pink city. 

![annie spratt on unsplash ](https://phiture.com/wp-content/uploads/2020/08/annie-
spratt-RugN1OsUwHM-unsplash-scaled.jpg)

“I enjoyed growing up in Jaipur (…), but the curiosity of living abroad and working
with international minds has always been there.” 

Parv was identified as an exceptional engineering student very early on and was 
picked up by the Indian Defence Research and Development Organization. But after
being exposed to the world of marketing at JECRC University in Jaipur as the head
of the sponsorship department, he landed on a different path.

“I preferred using my strong communication skills and technical data-analytics acumen
over the ECE engineering I had been used to. I decided I wanted to stick with it.”

After graduating, he excelled in his first full-time digital marketing role in Pune,
South India, displaying a natural affinity for data analytics and understanding 
the human behavior that underpins user journeys in the tech space. A curiosity to
learn more about the different niches in digital marketing led him to his first 
ASO-focused role in Delhi, where he was put through his paces and became knowledgeable
about the nascent field. It was here he first heard the name Phiture. 

The [ASO Stack Slack Channel](https://phiture.com/asostack/aso-stack-slack-group-3757fc2aff0f/),
an international, knowledge-sharing community for ASO practitioners to share their
insights, formed part of his early training and was how he first got in contact 
with some of the team in Berlin.  

“The ASO Stack Channel was a really important platform for my career development.
My insights about trends in the Apple App Store were picked up and mentioned in 
[ASO Monthly #43, by Andrew Hart.](https://phiture.com/asostack/aso-monthly-43-november-2019-metadata-policy-updates-apple-search-ads-glitches-and-more-9ebe2eb6e1a8/?source=post_page-----9ebe2eb6e1a8----------------------)
That’s how the whole thing started.” 

For most of us, taking on a new role in the same city is a daunting enough prospect:
relocating halfway around the world into a culture completely removed from your 
own is a heart-stopper. When I asked Parv what it was like, his answer was surprising.

“The HR team at Phiture made the transition really smooth. The interview process
was challenging –– just over two months altogether –– however, once I accepted the
job offer, they handled everything from my visa requirements to my healthcare and
all my appointments.” 

Aside from the customary culture shock –– a rite of passage when you relocate from
west to east or vice versa –– settling into the role at Phiture has been an invigorating
experience for Parv. He was given a first-class onboarding courtesy of Phiture’s
leading consultants and found the work environment here at the office a decisive
shift away from what he was accustomed to. “The working style is different in India:
people devote their whole lives to their jobs. I really like the work-life balance
here. Plus, the atmosphere at Phiture is warm and friendly; I felt like a valued
member of the team right from the start.”

As no stranger to the start-up environment, Parv has found Phiture’s innovative 
approach towards using automated marketing software to be a real game-changer. “
One of the main pain points faced by marketers is the day-to-day leg work that comes
with the job. By building our own in-house data analysis tools and using quality
project management applications, we do a good job mitigating a lot of this, so I
have more time to focus on tasks that bring more value to our clients, like looking
for important market trends and carrying out competitor analysis.”

The digital start-up scene in Berlin is just as dynamic as the mobile growth industry.
Things often move at a frenetic pace, and staying ahead of the curve is a constant
work in progress. At Phiture, however, senior management and HR take special care
to ensure staff balance work and pleasure. The flexi-time policy allows employees
to take control of their working hours and remote work is entirely optional –– a
great recipe for a happy workforce. 

Berlin is also renowned as a city where anyone and everyone is free to express the
more off-beat shades of their character. “You can be Michael Jackson one minute 
and Katy Perry the next, and no one bats an eyelid. It’s great: I love how everyone
feels free to be who they want to be,” chuckles Parv as we both laugh over the thought
of an MJ KP moonlight act. It’s a liberating experience that draws so many young
creatives to the city and is something you feel here at Phiture also: everyone is
encouraged to bring their true selves to work. 

For a company that operated from a small backroom office with a handful of workers
but a few years ago, Phiture’s rate of growth and influence in the industry has 
been rapid. Thanks to the desire of the management and HR department and their willingness
to pull out all the stops to get the right people on board, regardless of where 
they may be hiding, the Phiture team is now 53 strong, with over 30 nationalities
and 20 languages spoken. Unbound by geographical borders and driven by a desire 
to become the number one player in the industry, it looks as though the sky’s the
limit when it comes to Phiture’s future growth. 

If you’re interested in joining our international, friendly community, check the
[job openings](https://phiture.com/careers/) and let’s start chatting.

_[Parv](https://www.linkedin.com/in/parv-bhargava-7a679910b/) is a certified __Facebook
Blueprint professional and holds various Google certifications.  Adept in delivering
large-scale digital strategies for clients across paid and organic marketing verticals,
he’s offered his thought leadership in _[_ASO Monthly #46_](https://phiture.com/asostack/aso-monthly-46-february-2020-apple-bugs-category-updates-china-market-trends-apple-search-ads-b13d2192903e/)_
and an article titled _[_App Store and Play Store Guidelines: A Bite-Sized Guide to the Do’s and Don’ts for ASO Practitioners_](https://phiture.com/asostack/aso-monthly-46-february-2020-apple-bugs-category-updates-china-market-trends-apple-search-ads-b13d2192903e/)_
since working at Phiture. _