# Data-Informed Decisions and a New Director: Alex Billaud to Take On Client Services

- Link: https://phiture.com/blog/data-informed-decisions-and-a-new-director-alex-billaud-to-take-on-client-services/
- Published: 2021-04-23T09:47:07+01:00
- Author: Adriana Rocks

![Alex Billaud](https://phiture.com/wp-content/uploads/2021/04/AlexB-min.png)

We are delighted to announce the promotion of our former head of growth and insights,
Alex Billaud, to director of client services. Alex will now be in charge of expanding
and developing Phiture’s services as well as ensuring quality deliverables for clients
across all teams. Alex stepped into the role on April 1st and has been ensuring 
that our services are driven by data and running smoothly ever since. 

Alex started his career selling online media monitoring software in France after
earning his master’s degree at the age of 21. He affirms he was “naturally attracted
to the digital space,” and moved to Berlin in 2014 to work in mobile. While acting
as the VP of growth at Onefootball, the German-based football media company, Alex
met with Phiture’s co-founders, Moritz Daan and Andy Carvell, to discuss ASO opportunities
surrounding the 2016 European championship. With a proven skill and obvious passion
for translating data into actions, Alex joined the Phiture team in January 2020 
after co-founding the photo book app, Storykids.

> “Alex is a very strong communicator with deep leadership capabilities.”

“We’re delighted that Alex will step into the director of client services role at
Phiture,” says Pablo Penny, managing director. “Alex is a very strong communicator
with deep leadership capabilities. His strong background with mobile, team building,
and client management will strengthen our teams and allow us to continue to provide
premium and innovative mobile growth solutions for top apps and brands.” 

“The first thing one notices about Alex – besides his billboard-worthy hair – is
the sense of calm pragmatism that he brings to every engagement,” says Stuart Miller,
design lead at Phiture. “His uncanny ability to turn pain points into opportunities,
combined with a focus on big-picture thinking, means that he turns complex projects
into real-world results.” 

Since joining Phiture, Alex has contributed to the company’s growth by establishing
an analytics team and integrating and strengthening the use of data in Phiture’s
mobile growth and marketing services, helping the company double in size in a year
as well as attract premium clients.

After seven years in Berlin and just over one year at Phiture, Alex is ready to 
apply his skills in mobile to expanding the company’s mobile growth services in 
his new position. He sees the promotion as a natural progression from his last role
and is looking forward to building new relationships with clients, growing the Phiture
team even further, and developing the company’s services, specifically into new 
areas of mobile growth such as [subscription revenue optimization](https://phiture.com/subscription-optimization/).

> “He’s always able to see the bigger picture.”

“Alex has a very holistic view of marketing, which is perfect because we’re very
specialized at Phiture,” says Merlin Penny, data science and engineering lead. “
He’s always able to see the bigger picture.” His colleagues praise Alex for being
reassuring, people-centric, and somehow magically always available. 

Alex’s expertise with both clients and staff lies in translating learnings into 
actions and working with a larger goal in mind. “It’s great to show people that 
what they do on a daily basis helps reach both our clients’ and the company’s overall
goals,” he says. His holistic approach allows Phiture to constantly develop and 
improve its services. “We are thought leaders at Phiture,” he says. “We have to 
keep bringing innovation to our clients and services.” 

To help nurture the company’s talent and establish exciting [career](https://phiture.com/careers/)
paths for future leaders, Alex encourages Phiture’s juniors to keep their personal
development in mind and always question their managers to make sure they’re taking
their long-term goals into account. “Take the time to think about where you want
to be,” he says. “Challenge your superiors and allocate time to contemplate your
direction.”

Alex maintains that moving to Berlin was the best decision for his career. “It feels
like the kind of place where everyone gets a fresh start,” he says. In his spare
time, Alex is a facet of the city’s rock’n’roll scene. He plays drums in several
bands and says that music helps him alleviate stress. He is an avid cook and wanted
to pursue a career in gastronomy as a child. Alex admits he does miss French food
but claims that German cuisine doesn’t get enough credit. In classic French fashion,
he “loves having opinions on things,” and is known throughout Phiture as someone
who is always up for a chat.