# An in-app message tool to boost your CRM conversion rates

- Link: https://phiture.com/blog/an-in-app-message-tool-to-boost-your-crm-conversion-rates/
- Published: 2020-03-24T16:00:27+01:00
- Author: Alexandre Gorius

⌊blayer in-app messages⌉⌊blayer in-app messages⌉

_This article was first published on [LinkedIn by Alex Gorius](https://www.linkedin.com/pulse/in-app-message-tool-boost-your-crm-conversion-rates-alexandre-gorius/)_

[_Phiture_](https://phiture.com/)_ is introducing Blayer, an in-app message studio
that allows anyone to create custom in-app messages without any coding required.
Create modals, fullscreen and simple surveys that fit your design guidelines now._

Take a smoothie. Orange, beetroot, ginger, carrot. You can, of course, peel the 
fruit and vegetables, cut them, smash them, press them, mix them. It would probably
take you up to 15 mins. A minimal amount of effort for an amazing meal, a healthy
treat, and a great start to your day – or so you’d think. But the truth is, no one
prepares smoothies this way today because we’re using _Blayer_. A 2 min smoothie
maker to effortlessly brighten your breakfasts.

In-app messages are like smoothies for CRM. When done right, they significantly 
improve the user’s experience without inconveniencing them, and that’s why they 
are impactful. Beautiful, healthy, happy days.

That’s how with the simplest modals:

 * We’ve seen crazy engagement boosts in Blinkist readers. [Read the full case study](https://phiture.com/success-stories/blinkist-inapp/).
 * Critical improvements in onX Hunt push opt-in rates. [Read the full case study](https://phiture.com/success-stories/onx-inapp/).
 * Radical impact in Headspace’s activation efforts. [Read the full case study](https://phiture.com/success-stories/headspace-retention/).

But just like smoothies, in-app messages do require some prep time. First, they 
require coding resources that are often tied up in product development. Even with
these resources and once you’ve gathered your assets, you will need to code/adjust
your template, test it, re-adjust, save, zip, open the HTML, copy, and upload to
your favorite CRM tool. Sometimes, you forget about a grain of nuts in the code,
and your message goes into anaphylactic shock on a phone allergic to nuts (this 
is common). In other words, it can break.

Of course, you can use the in-app templates provided by your marketing automation
platform. But if you have a strong brand, there’s a small chance it will go through
your product and design team approval.

To maximize our clients’ recurrent impact and minimize crashes, we’ve created Blayer.
Blayer is a simple tool to create in-app messages rapidly and without coding.

In a word, what the tool allows the marketer to do is to rapidly instantiate and
deploy different ‘blends’ of your marketing creative + copy, so you can discover
what mix is more optimal for the campaign. You can experiment easily with different
recipes without spending ages preparing them, thus increasing the chances of arriving
at a winning blend. In details, you can:

 * **Create** custom modals, fullscreen in-app messages and in-app surveys in seconds
   without a single line of code.
 * **Design** templates following your brand guidelines in a simple interface.
 * **Deploy and iterate** on your in-app message campaigns faster with our interface
   that is designed to integrate closely with the Braze Dashboard.

CRM teams that didn’t have the required coding skills or that were too small to 
prioritize the development of in-app messages could finally scope and deploy in-
app campaigns, generating a ton of impact. For teams with strong coding skills, 
it was about delegating the development to the tool and focusing on what matters:
the message itself. Some of the latter teams are now deploying 20 times more in-
app message campaigns.

> “Phiture has reduced our campaign production time by over 80% by introducing us
> to Blayer. It’s incredibly easy to design and build custom modals that match our
> brand’s voice; the tool has also allowed us to test new formats that we’ve never
> been able to try before. Blayer allows us to get out of the weeds and straight
> into the marketing!”

> Nisha Mehta, Lifecycle Marketing Manager @ Headspace

For this reason, we’re now making Blayer available for all. Our team will help you
set up your initial templates following your design guidelines. The studio has even
been made so your design team can simply create and edit templates on their own.

Create modals, fullscreen and simple surveys that fit your design guidelines now.
Get your license today and start deploying killer in-app messages campaigns tomorrow.

[Get Early Access](https://www.blayer-inapps.com/)