# An Evening with Mobile Movers and Shakers

- Link: https://phiture.com/blog/an-evening-with-mobile-movers-and-shakers/
- Published: 2019-10-25T12:22:34+01:00
- Author: Rachael Davies

Tuesday 22ⁿ ͩ  October saw a diverse mix of professionals gather together at Mindspace,
Berlin to learn with and from some of the sharpest minds in mobile growth. The perfect
spot on a cold autumn evening, the inner courtyard gave the illusion of being outside,
despite the domed glass ceiling above. The white-tiled walls and climbing ivy made
for an inviting walk as attendees headed for the event room at the back to enjoy
a free drink before the talks themselves. The evening, co-hosted by Phiture, [Leanplum](https://www.leanplum.com/),
and [Amplitude](https://amplitude.com/), sought to demonstrate how the trio of companies
form a powerful feedback loop to better inform engagement campaigns, as well as 
featuring insightful words from others. Carolin Engel, CRM Manager at [CleverShuttle](https://www.clevershuttle.de/),
Ilya Blokh, Director of Product at [Blinkist](https://www.blinkist.com/), and Phiture’s
own Ed Burrows, Retention Lead were all there to lead the audience through their
own expertise for solid mobile growth strategy. After a warm welcome for all the
speakers and attendees, the meet-up began.

![Ed Burrows at Mobile Movers and Shakers 2019](https://phiture.com/wp-content/uploads/
2019/11/Ed-Burrows-at-Mobile-Movers-and-Shakers-2019-225x300.png)

The talks kicked off with Ed walking the audience through the five mistakes you 
don’t want to make in CRM campaign experiments. Touching on goal metrics and the
importance of understanding your app’s scale, Ed offered his astute observations
on how best to use data to inform your experiments, including surveys, control groups,
and the art of knowing when to call an end to your experiments.  A quickfire round
of questions on details of goal metrics moved the evening swiftly on to Carolin’s
section. Her tailored advice on delivering the right messages at the right time 
was particularly relevant for apps who, like CleverShuttle, rely on providing services
to users quickly: when they need a ride, for example. Last but not least, we came
to Ilya’s honest appraisal of Blinkist’s learnings on the importance of quality 
over quantity when it comes to retention. With such a wealth of topics to be explored,
it’s little wonder that the speakers’ talks overflowed into the networking afterward.

 

When the group separated out to enjoy the tasty appetizers and a drink or two, the
conversations instantly starting up showed that there was still more knowledge to
be shared. With this in mind, we at Phiture are keen to offer more events like this
in the future to dive even deeper into mobile growth strategy and to keep providing
more and more people with the opportunity to learn from some of the brightest minds
in the business. 

## Comments

### By: Katie from OutwitTrade

- Link: https://phiture.com/blog/an-evening-with-mobile-movers-and-shakers/#comment-178
- Published: 2020-04-14T10:26:51+01:00

Cool to see you link to Blinkist 🙂 I’ve been using them for the past few months
to summarize books since I’m so busy. Great service overall. We’ve reviewed them&
collected a bunch of user reviews and most people like them. Just a handful of people
who say their book summaries are not that good.