# The ASO Book Is Here - Link: https://phiture.com/asostack/the-aso-book-is-here-cd16b0098e5b/ - Published: 2017-09-07T12:18:44+01:00 - Author: Moritz Daan #### A book on Advanced App Store Optimization ![A book on Advanced App Store Optimization -min](https://phiture.com/wp-content/ uploads/2017/09/A-book-on-Advanced-App-Store-Optimization-min.jpeg) After months of work, countless hours of research, writing, rewriting because of iOS 11, editing, reviewing, we’re finally ready to release our book **Advanced App Store Optimization** to the public. Myself and [Gabe Kwakyi](https://medium.com/u/6827ce31c75c?source=post_page-----cd16b0098e5b----------------------) set out in February to create a complete, unabridged guide for ASO. The result is coming in at **370** **pages** and aims to cover ASO from every angle. The book consists of 6 parts: ⌊the complete guide to ASO-min⌉ * **The ASO Stack** — a cheat sheet for mobile marketers to improve their app store presence * **Getting ready for iOS 11** — implications for ASO * **Increasing Visibility** — Improving visibility in the app stores through search& browse * **Increasing Conversion** — turning views into downloads, with iOS category conversion rate benchmarks from [TUNE](https://medium.com/u/7123b62c284a?source=post_page-----cd16b0098e5b----------------------) that weren’t published before * **Tools**—The ASO practitioner’s toolkit * **Outside of the Stores **— External and internal influences on ASO A digital version (PDF) is [**available now for $39**](https://asoebook.com/) ex VAT. A printed edition will be published later this year at $65 ex VAT which includes an eBook copy ([preorder here](https://docs.google.com/forms/d/e/1FAIpQLSeaRYTMRGy_mm4vL5STAyCbeNh9jquOKyBBOOsjTjqQ4GxESg/viewform)). We hope that this book will be a valuable resource to anyone practicing ASO, from beginners who have just had their first app approved, to seasoned ASO professionals looking to stay up-to-date on the cutting edge of ASO. #### 󠀁[The ASO Book](https://www.asoebook.com/)󠁿 We would like to thank our Guest authors for their incredible help, adding expertise and depth to this book: ■ [Daniel Peris](https://medium.com/u/9d50b88512d5?source=post_page-----cd16b0098e5b----------------------)— chapter: Backlinks and setting up the Google Search Console ■ [Emily Grossman](https://medium.com/u/7892dbb69392?source=post_page-----cd16b0098e5b----------------------)— chapter: App Indexing ■ [Pablo Penny](https://medium.com/u/4eed01d9df6?source=post_page-----cd16b0098e5b----------------------)— chapter: The Keyword Optimization Cycle ■ [Paul Malicki](https://twitter.com/PaulMalicki) — chapter: Switching Categories ■ [Peter Fodor](https://medium.com/u/bfa77e4a4d3b?source=post_page-----cd16b0098e5b----------------------)— chapter: Getting Featured ■ [Sylvain Gauchet](https://medium.com/u/2de5676be4cf?source=post_page-----cd16b0098e5b----------------------)— chapter: App Store Videos   Another **big thank you** to our proofreaders and other contributors: ■ [Adeline Lee](https://medium.com/u/9b61610c9ef4?source=post_page-----cd16b0098e5b----------------------) ■ [Andy Carvell](https://medium.com/u/6be9b065c847?source=post_page-----cd16b0098e5b----------------------) ■ Ido Schoonen ■ [Ilia](https://medium.com/u/c7c51c40e452?source=post_page-----cd16b0098e5b----------------------) Kukharev ■ [Luca Giacomel](https://medium.com/u/e43f973d7f55?source=post_page-----cd16b0098e5b----------------------) ■ Oksana Iarosevych ([OI](https://medium.com/u/5fe85736bfbc?source=post_page-----cd16b0098e5b----------------------)) ■ [Sebastian](https://medium.com/u/c85b91fb256d?source=post_page-----cd16b0098e5b----------------------) Knopp ■ [Thomas Petit](https://twitter.com/Thomasbcn)   We would also like to thank the ASO tool providers who answered our questionnaire: ■ **AppFollow**: [Anatoly Sharifulin](https://medium.com/u/f8d2d6d885ff?source=post_page-----cd16b0098e5b----------------------), [Evgeny Kruglov](https://medium.com/u/5d84afbb0549?source=post_page-----cd16b0098e5b----------------------) ■ [**App Radar**](https://medium.com/u/712584c94932?source=post_page-----cd16b0098e5b----------------------): [Thomas Kriebernegg](https://medium.com/u/ab9a906e6561?source=post_page-----cd16b0098e5b----------------------), [Silke Glauninger](https://medium.com/u/828fd16101e2?source=post_page-----cd16b0098e5b----------------------) ■ [**AppTweak**](https://medium.com/u/d8462c6114a1?source=post_page-----cd16b0098e5b----------------------): [Laurie Galazzo](https://medium.com/u/8846cda856ce?source=post_page-----cd16b0098e5b----------------------) ■ [**ASOdesk.com**](https://medium.com/u/8396c94d36b7?source=post_page-----cd16b0098e5b----------------------): [Sergey Sharov](https://medium.com/u/cdbb8605917f?source=post_page-----cd16b0098e5b----------------------) ■ [**Mobile Action**](https://medium.com/u/512de40a1f16?source=post_page-----cd16b0098e5b----------------------)**:** [Aykut Karaalioglu](https://medium.com/u/a1c9ce7da8d7?source=post_page-----cd16b0098e5b----------------------), [Hugh Kimura](https://medium.com/u/cabd22c314af?source=post_page-----cd16b0098e5b----------------------), Yekta Ozcomert ■ [**PRIORI DATA**](https://medium.com/u/3d50129afa10?source=post_page-----cd16b0098e5b----------------------): [Patrick Kane](https://medium.com/u/a852abfaeb39?source=post_page-----cd16b0098e5b----------------------), [Patrik Winkler](https://medium.com/u/a7f329f2ef12?source=post_page-----cd16b0098e5b----------------------) ■ [**Raisemetrics**](https://medium.com/u/a41a441941b4?source=post_page-----cd16b0098e5b----------------------): Alexey Savitsky ■ **SensorTower**: [Randy Nelson](https://medium.com/u/d0eaa75b4609?source=post_page-----cd16b0098e5b----------------------) ■ [**SplitMetrics**](https://medium.com/u/70fcdade9c11?source=post_page-----cd16b0098e5b----------------------): Alexandra Lamechenka, [Ian Artimovich](https://medium.com/u/35fd71c1be73?source=post_page-----cd16b0098e5b----------------------) ■ **StoreMaven**: [Adam Rakib](https://medium.com/u/18826e3cfd4a?source=post_page-----cd16b0098e5b----------------------) ■ [**TestNest**](https://medium.com/u/4a134182dd3a?source=post_page-----cd16b0098e5b----------------------): Anzhelika Shevchenko, Nick Kurat ■ [**TheTool**](https://medium.com/u/4de4128f5ef1?source=post_page-----cd16b0098e5b----------------------): [Ekaterina Zolotareva](https://medium.com/u/ed58110bb8b6?source=post_page-----cd16b0098e5b----------------------), [Daniel Peris](https://medium.com/u/9d50b88512d5?source=post_page-----cd16b0098e5b----------------------) ■ [**TUNE**](https://medium.com/u/7123b62c284a?source=post_page-----cd16b0098e5b----------------------): [Ian Sefferman](https://medium.com/u/45c11307fed6?source=post_page-----cd16b0098e5b----------------------), [Patrick Haig](https://medium.com/u/129de7e17216?source=post_page-----cd16b0098e5b----------------------), Tam Phan   **Special thanks to:** ■ [Regina Leuwer](https://medium.com/u/38e3fc03d5b0?source=post_page-----cd16b0098e5b----------------------)( Editor) ■ Javier Prieto (Designer) ■ [Vasilis Konstantoudakis](https://medium.com/u/ee94ba9da777?source=post_page-----cd16b0098e5b----------------------)( Cover design)