# Enhance Your Google Play Store Description With Rich Formatting & Emojis

- Link: https://phiture.com/asostack/enhance-your-google-play-store-description-with-rich-formatting-and-emojis-5f50ff354e5f/
- Published: 2016-08-17T10:16:08+01:00
- Author: Moritz Daan

#### _Moritz leads the _󠀁[_ASO Agency_](https://phiture.com/)󠁿_ Phiture, the authors behind the book on Advanced ASO. In 2023 Moritz reissued the ASO Stack to account for technological advancements, shifting user behaviors, policy changes across app stores, and new methodologies. 󠀁[Our redux here summarizes and explains the main changes to the ASO Stack that ASO practitioners should be aware of. ](https://phiture.com/aso-stack-2023/)󠁿_

![Enhance Your Google Play Store Description With Rich Formatting & Emojis ](https://
phiture.com/wp-content/uploads/2016/08/Enhance-Your-Google-Play-Store-Description-
With-Rich-Formatting-Emojis-min.jpeg)

The Google Play Store lets you be pretty creative when it comes to the text assets
you provide for your Play Store Listing. You can use rich formatting (HTML) and 
emojis to make your Google Play app description stand out of the crowd in searches
and in your page view. The effect of this was reiterated in a [recent post](http://blog.boomerangapp.com/2016/07/rich-formatting-app-store-optimization/)
by Boomerang app, who saw a 16% conversion uplift when they formatted their Google
Play Store description. Whilst we haven’t seen this high conversion uplifts on the
description before, we did see conversion increases by making clever use of emojis
or rich formatting.

You can use rich formatting to bring out the structure in your play store description,
for example by creating chapter headings. But you can also use rich text and emoji’s
to stand out of the crowd. Even in your Google Play Title (see [Wattpad 📖 Free Books](https://play.google.com/store/apps/details?id=wp.wattpad&hl=en))
and developer name you can use emojis to increase conversion, although you won’t
be able to run A/B tests on these two assets.

## ![emojis & rich formatting in play stores assets](https://phiture.com/wp-content/uploads/2016/08/emojis-rich-formatting-in-play-stores-assets-min.png)

### **How do you format text in Google Play?**

Because there’s a pretty big difference between how your assets are rendered in 
the Play Store App on an Android device and on [play.google.com](http://play.google.com/)
we’ve create a little cheat sheet which shows you what you can do with each of the
five text assets in Google Play:

### **Google Play Rich Formatting: Title, Short description & Developer Name**

## ![Google Play Rich Formatting- Title, Short description & Developer Name](https://phiture.com/wp-content/uploads/2016/08/Google-Play-Rich-Formatting-Title-Short-description-Developer-Name-min.png)

### **Rich Formatting of your Description & What’s New-field**

![Rich Formatting of your Description & What’s New-field ](https://phiture.com/wp-
content/uploads/2016/08/Rich-Formatting-of-your-Description-What’s-New-field-min.
png)

(*) HTML in your “What’s New”-section will be stripped entirely on play.google.com

If you want to format your Play Store Description with Emoji’s, just copy-paste 
Emoji’s from Getemoji.com. Another good resource is Graphemica.