Inspired by the knowledge sharing of the 2.8K+ and growing ASO Stack Slack community, Advanced App Store Optimization Conference hosted by Phiture is an exclusive event focusing on expert-level ASO discussions.The first all-things ASO conference emphasizes pure ASO knowledge sharing. Numerous ASO rockstars and industry experts will share their most exciting strategies and tactics in various areas.If you are an ASO practitioner, this will be a perfect opportunity for you to benchmark, share ideas, find solutions and build lasting relationships.The official ASO Conference 2020 Online recap + Slideshttps://asoconference.com
Sessions
BUILDING THE RIGHT DASHBOARDS TO MEASURE ASO IMPACT & SUCCESS
Nadir Garouche - Senior Growth Manager @ Tilting Point
The success of your ASO campaigns depends on many factors: actionable and external ones. How can you then effectively measure and report on the impact of your optimizations on the performance of an app? In this session, you’ll learn a methodology for unifying different KPIs to effectively measure and track ASO impact.
REACHING COHERENCY BETWEEN ASO, PERFORMANCE MARKETING AND BRAND
Natalie Drozd - Marketing Manager @ Hily
The winning strategy on how to combine cross-team knowledge in creating the Product Page that everyone will love.
USING AN NPS FLOW TO OPTIMIZE YOUR RATINGS & REVIEWS
Alice Muir (Growth Consultant @ Phiture), Alex Gorius (Senior Growth Consultant @ Phiture)
The session outlined the best possible way to use Net Promoter Scores (NPS) and what its general advantages are. The NPS measures user experience on a scale of 0 to 10 and its advantages include minimizing churn rate, increasing visibility by prompting promoters to refer to your app and generally improving the app by identifying problems associated with the product.
PANEL: ASO & BRAND
Louis Tanguay (App Growth Summit)Alexandra Lamachenka (Growth Manager @ SkyScanner)Catherine Sibirko (ASO Expert @ Flo Health)Ian Irving (Senior Data Analyst SEO & ASO @ BBC)Mathew Parry (ASO Manager @ Babbel)
ASO IN JAPAN: UNDERSTANDING HOW TO CRACK OPEN THE JAPANESE MARKET
Azusa Hatano - ASO Expert @ Phiture
In 2019, Japan was the 3rd biggest market (after China & the United States) in terms of installs and revenue of the app store. Still, it's one of the hardest markets to crack into. Adzsa will share tips & learnings on how to tackle keyword optimization and conversion rate optimization for the Japanese market based on her experience of managing ASO for many different verticals in Japan.
You've surely heard the term "organic uplift" used in the industry before. But do you truly understand what it means, and how to factor it into your ASO strategy? Don't miss this dynamic and live Q&A session, where you'll have the chance to guide the conversation to influence your learning outcomes, from the strategic level all the way down to the minutiae.
PANEL: SYNERGIES BETWEEN ASO & APPLE SEARCH ADS
David Llewellyn (Marketing Director, EMEA @ AppsFlyer)Maryia Filimanchuk (Lead Marketing Manager @ Apalon)Quoc Anh Luong (Mobile Marketing Manager @ Omio)Thomas Petit (Growth Expert)
THE APPLE SEARCH ADS (ASA) STACK: INTRODUCING A CHEAT-SHEET FOR RUNNING ASA
Andrea Raggi - Apple Search Ads Lead @ Phiture
The Apple Search Ads (ASA) Stack is a framework that helps User Acquisition marketers of a mobile product to develop and evolve a strategy for growing the user base and optimizing for performance.
HOW WE HAVE STARTED OUR IN-HOUSE LOCALIZATION TEAM FOR APP STORE OPTIMIZATION
The approach we took to localize in 34+ languages in our App Store by assembling an in-house localization team for our top languages led to better conversion rates and rankings. The process we have used for finding, training, and testing the localization team to create a uniform language within the app and polish the store listing.
AUTOMATING LOCALIZATION: CREATING A SEAMLESS FLOW FOR 40+ LANGUAGES WITH THE WEEKLY RELEASE CYCLE
Ilia Kukharev - Head of ASO @ Aviasales
Ilia talks about app localization automation and will show how to build a process of localizing app on both platforms in 40+ languages with maximum automation in working with translators and pushing strings. He shares the system they built at Aviasales, where you can be just a reviewer, without any manual work like talking with freelancers or uploading strings to github.
DEALING WITH FALSE POSITIVE A/B TESTS RESULTS IN GOOGLE PLAY EXPERIMENTS
Simon Thillay - Head of ASO @ AppTweak
Google Play Experiments is one of the most used tools in ASO for creative optimizations, but conversion uplifts often vary from what test results predicted. In this talk, I will present a testing protocol to help reduce statistical noise in GP Experiments and identify possible false positive results.
RATING LIBRARIES ON ANDROID & IOS
Sebastian Gallese - Founder @ Haystack Reviews
Although it is extremely important to ask for ratings, Sebastian states that it is challenging to experiment when your rating mechanism is hardcoded. To overcome this issue, developers can tap into existing libraries which would save them less time setting everything up and allow more time for experimentation.
