# The ASO Stack Keynote

- Link: https://phiture.com/asostack/aso-stack-keynote-applause-2f74b9b6f697/
- Published: 2017-05-29T10:24:50+01:00
- Author: Moritz Daan

![The ASO Stack Keynote-min](https://phiture.com/wp-content/uploads/2017/05/The-
ASO-Stack-Keynote-min.png)

A few weeks after [Gabe Kwakyi](https://medium.com/u/6827ce31c75c?source=post_page-----2f74b9b6f697----------------------)
and myself presented the ASO stack on this Medium publication (Goal [#1 visibility](https://asostack.com/the-app-store-optimization-stack-7443936050c5)
and [#2 conversion](https://asostack.com/the-app-store-optimization-stack-part-2-8383b26092bd)),
I presented the whole framework last Saturday at [Applause](http://applause.io/)
in Barcelona.

In this 40-minute talk I presented the ASO stack framework, a cheat-sheet that can
be used by ASO marketers. Feedback is very welcome.

 ** [The App Store Optimization Stack by ASOstack.com](https://www.slideshare.net/MoritzDaan/the-app-store-optimization-stack-by-asostackcom)**
from **[Moritz Daan](https://www.slideshare.net/MoritzDaan)**

_ASO Stack presentation #1 in Barcelona._

As the slides don’t come accompanied with further explanation (see blog posts above)
I wanted to call out a few things:

 1. Whilst the model can help you set priorities, it doesn’t come with pre-defined 
    prioritization. Your ASO prioritization depends heavily on the type of your app,
    the vertical, your number of users and whether you’re a paid or a free app.
 2. Tools and tactics are displayed as matter of explaining the concepts. They are 
    no recommendations as, again, that would depend on your needs in the Stack.

Finally: the ASO Stack is part of the [App Store Optimization eBook](http://www.asoebook.com/)
we’re writing on the topic. If you’re interested in the topic and want to know more
about the eBook, sign up for our newsletter:

_Shoutout to _[_Daniel Peris_](https://medium.com/u/9d50b88512d5?source=post_page-----2f74b9b6f697----------------------)_,_
[_Miriam Peláez_](https://medium.com/u/ff1b2dd429c4?source=post_page-----2f74b9b6f697----------------------)_
and the team from _[_the Tool _](http://thetool.io/)_who outdid themselves organizing
a great conference on app marketing. If not from the amazing talks from a lot of
practitioners, it was from all the chats with ASO experts who gave me a lot of new
material for experimentation 🙂_