# ASO Monthly #5: September 2016

- Link: https://phiture.com/asostack/aso-monthly-5-september-2016-32e45947eac9/
- Published: 2016-10-03T11:22:19+01:00
- Author: Gabe Kwakyi

### ![ASO Monthly #5- September 2016 ](https://phiture.com/wp-content/uploads/2016/10/ASO-Monthly-5-September-2016-min.png)

### New 50 character title iOS guideline and much more App Store Optimization news…

This is Gabe Kwakyi, CEO & Co-Founder of Incipia, with a guest roundup of the biggest
news in app store optimization for September.

### **September Summary:**

 1. **9/1: **_Google Play showcases betas._
 2. **9/7: **_New 50 character title iOS guidelines and a major app cleanup; Pokemon
    Go reaches $500 MM; Apple releases “notify me” app button; Google confirms more
    Play Store ad slots and no more branded cannibalism._
 3. **9/13:** _iOS 10 and new subscription reports for iTunes Connect released._
 4. **9/15: **_Sensortower says 51% of all apps at risk of being purged for inactivity;
    Apple expands Limit Ad Tracking._
 5. **9/16: **_iPhone 7 released._
 6. **9/20: **_Clash Royale boots Pokemon Go for #1 Grossing Spot; Adwords rolls out
    event-optimized bidding._
 7. **9/22: **_Sensortower says there are now 1,650 apps in the iMessage store._
 8. **9/28: **_iOS 10 reaches 48% adoption; Apple search ads platform now open for 
    setup; Google brings the Play Store to Android Wear._

### **September 1st:**

[The Verge](http://android-developers.blogspot.com/2016/09/android-wear-2-0-developer-preview-3-play-store-and-more.html)
reports that Google Play will open up the ability for developers to recruit beta
testers and build awareness buzz by nominating their app betas to show in a special
unreleased sub-section of the early access section of the play store.

# ⌊google play store unreleased apps⌉⌊google play store unreleased apps⌉

### **September 7th:**

 1. Apple releases new [guidelines](http://incipia.co/post/mobile-app-marketing-industry-updates/the-app-store-keyword-algorithm-update-takes-effect/)
    that app titles may be no longer than 50 characters, down from 225, recommending
    23 or fewer characters. Many prominent apps, including Google Maps fall victim 
    to Apple’s update and cease ranking for keywords found beyond the 50 character 
    limit. [App Annie research](https://www.appannie.com/insights/aso-app-store-optimization/ios-app-name-changes-push-publishers-refine-aso-tactics/)
    finds that 20% of studied apps will need to update their name to be compliant, 
    and “only half of apps analyzed met Apple’s recommended length of 23 or fewer characters.”
    [⌊google maps - real time navigation, traffic, transit and nearby places⌉](https://phiture.com/asostack/aso-monthly-5-september-2016-32e45947eac9/blank)

 2. [ App Annie](https://phiture.com/asostack/aso-monthly-5-september-2016-32e45947eac9/blank)
    reports that Pokemon Go becomes the fastest app to reach $500 million in sales,
    achieving this feat in 60 days.
 3. [ TechCrunch](https://techcrunch.com/2016/09/07/apples-app-store-gets-a-notify-button-for-soon-to-launch-apps/)
    reports that Apple has begun supporting a “notify me” button that allows upcoming
    apps which have yet to launch, to capture App Store real estate and allow users
    to register to receive news when the app launches. ⌊itunes notifications - super
    mario run⌉
 4. Google revamps the way [Play Store](https://adwords.googleblog.com/2016/09/fine-tuning-layout-of-search-ads-on.html?m=1)
    ads work by 1) no longer showing an ad before an app’s organic result for a branded
    search and 2) adding a second play store ad (seen testing by [ThomasBCN](https://medium.com/u/991bcd095ddf?source=post_page-----32e45947eac9----------------------)
    on 8/10).

### **September 13th:**

 1. [Apple](http://www.apple.com/iphone-7/ios/) begins a gradual rollout of iOS 10.
    Among the bevy of updates, some most relevant to ASOs include:

 * A new app store specifically for iMessage apps and stickers.
 * Ability for developers to tap into Siri.
 * Rich notifications for apps.

 2.  Apple releases updated [subscriptions reports](http://incipia.co/post/mobile-app-marketing-industry-updates/itunes-connect-dashboard-expands-reports-trends-for-subscriptions/)
    in the iTunes Connect Sales and Trends dashboard.

# ⌊itunes connect sales and trends⌉⌊itunes connect sales and trends⌉

### **September 15th:**

 1. Research from [Sensortower](https://sensortower.com/blog/abandoned-apps) indicates
    that 1.08 million apps (51% of all iOS apps) are at risk of being purged by Apple’s
    raid on abandoned or unsupported apps.

 2.  Apple expands the prevalence and focus on “[Limit Ad Tracking](https://medium.com/the-mvp/what-does-apples-limit-ad-tracking-mean-for-app-marketers-2eefad2dac31#.hv0xzuxcl),”
    sending app marketers into a panic over being unable to attribute post-install 
    metrics to marketing efforts to users with LAT enabled.

### **September 16th:**

Apple releases the iPhone 7. Users decry Apple’s decision to take away the familiar
and universal headphone jack in favor of a slimmer design and stereo sound. The 
7 also includes 2 main cameras, a faster processor, longer battery life and wireless“
AirPod” headphones.

# ⌊iphone 7 preview⌉⌊iphone 7 preview⌉

### **September 20th:**

 1. Pokemon Go loses the #1 US grossing spot to Clash Royale after spending 74 consecutive
    days there, putting it in 3rd place of all apps for number of consecutive days 
    topping the US grossing chart. ⌊most consecutive days at no.1 grossing on iphone
    u.s app store⌉
 2. [ Google](https://support.google.com/adwords/answer/6247380?authuser=2#bids) rolls
    out in-app purchase/subscription-optimized universal ad campaigns to all Adwords
    advertisers, as well as support for images in UAC ads shown on Google’s display
    network.

### **September 22nd:**

[Sensortower](https://sensortower.com/blog/imessage-app-store) posts about the growth
of iOS 10 iMessage apps and stickers. Most sticker packs are paid and most iMessage
apps are games.

# ⌊imessage app store already tops 400 apps and 1250 sticker packs⌉⌊imessage app store already tops 400 apps and 1250 sticker packs⌉

### **September 28th:**

 1. [Macrumors](http://www.macrumors.com/2016/09/28/ios-10-adoption-overtakes-ios-9/)
    proclaims iOS 10 adoption rates are near 50% just over 2 weeks of launch. Despite
    the exciting new updates iOS 10 makes, Macrumors suggests that installation issues
    may have slowed from blazing fast iOS 10 adoption rates seen out of the gate, ending
    up slightly below the +2 week adoption rate of iOS 9 one year ago. ⌊rates of ios10
    ios9 and older⌉
 2.  Apple opens the [search ads interface](http://incipia.co/post/mobile-app-marketing-industry-updates/apple-app-store-search-ads-now-available/)
    up for developers and marketers to log into and set campaigns up in, pegging October
    5th as the date to actually set search ads live ⌊photo filters app store ipad and
    iphone⌉
 3. Google brings the Play Store to Android Wear 2.0.

## ⌊play store on android wear 2.0⌉⌊play store on android wear 2.0⌉

### **That’s all for September!**

Thanks for reading. Be sure to:

 1. Click the **green** **heart** below to share this list with your friends and get
    your dose of App Store news at the end of October.
 2. Reach out to Moritz Daan on [Twitter](https://twitter.com/moritzdaan) if you have
    spotted anything new or have a cool feature to announce for your tool.
 3. Follow [Incipia](http://incipia.co/posts/?utm_source=ASOMonthly) for more news 
    on app design, development and marketing.

### **Thanks, that’s it from us for this month!**

**If you like the ASO Monthly series, please click the 💚 button below. **Also make
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Let’s discuss in the comments, and like always: if you have noticed anything related
to ASO, please let me know on [Twitter](http://twitter.com/moritzdaan) or reach 
out to **moritz.daan@phiture.com.**

**Previous ASO Monthly editions:**

 1. [**May 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-1-may-2016-kick-off-edition-81ab00984a96#.xmhrhfadq)**:**
    App Store broken + 5 localized store listing experiments…
 2. [**June 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-2-june-2016-99b191f11256#.1eob99dpb)**:**
    Announcement search ads…
 3. [**July 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-3-july-2016-171539d0abee#.46k8iu40h)**:**
    Google Play Store testing with 2nd ad…
 4. [**August 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-4-august-2016-505a4f53523#.arqtgnkth)**:**
    Simplified screenshot submission… (by [Peter](https://medium.com/u/ae0050886f84?source=post_page-----32e45947eac9----------------------))