# ASO Monthly #44 December 2019: Bugs, Symbol Indexing, ASA Rotation Mode, and more! - Link: https://phiture.com/asostack/aso-monthly-44-december-2019-bugs-symbol-indexing-asa-rotation-mode-and-more-99be443a240e/ - Published: 2020-01-06T09:28:40+01:00 - Author: Adzsa Hatano _In the_[_ ASO Monthly-series_](https://asostack.com/aso-monthly/home)_ by _[_ASO Consultancy Phiture_](https://phiture.com/)_, we reflect on the previous month and shed a light on trends in app store optimization, algorithm changes, insights in conversion rate optimization and tools updates._ _NB: Phiture is hiring for a key role to lead our evergrowing ASO team. You’ll be responsible for leading and overseeing the success of our App Store Optimization service team and help Phiture to lead the way in mobile growth. Read more about the role [here](https://phiture-jobs.personio.de/)_ _This update was written by Adzsa Hatano, ASO Specialist at Phiture._ ### ⌊ASO Monthly #44 December 2019- Bugs, Symbol Indexing, ASA Rotation Mode, and more⌉⌊ASO Monthly #44 December 2019- Bugs, Symbol Indexing, ASA Rotation Mode, and more⌉ ### **9 December — Acquisition report bug on the Google Play Console** Some members of the ASO Stack Slack community noticed problems in the acquisition report from the Google Play Console, which was not showing the conversion rate for retention. As of now, it seems to have all been fixed. ⌊aso stack slack⌉⌊aso stack slack⌉ _Source: ASO Stack Slack_ ### **9 December — Store listing bug on the App Store** [David Barnard](https://twitter.com/drbarnard/status/1204112955408826368) noticed that out-of-date screenshots, as well as ratings, were shown for some apps in the App Store. There is no official statement from Apple, but it is presumably another iOS13 bug. ⌊tweet by david barnard⌉⌊tweet by david barnard⌉ _Source:[ David Barnard](https://twitter.com/drbarnard/status/1204112955408826368)_ ### **10 December — Search bugs on the Play Store** It has been [a good few months](https://support.google.com/googleplay/thread/15162444?msgid=15162444) since new apps stopped appearing in the Play Store search. There has been speculation that Google is hiding certain apps for reasons unknown to the public. Algorithmic changes are also failing to index the metadata for these apps as they do appear with some search tricks, such as including non-text symbols, according to [C. Scott Brown](https://www.androidauthority.com/hidden-android-apps-1063722/). As Google remains silent, app publishers who have been experiencing this issue struggle to generate organic installs. [Ryne Hager from Android Police](https://www.androidpolice.com/2019/12/10/some-new-apps-arent-showing-up-in-play-store-search-but-a-fix-might-be-rolling-out/) expects the fix to roll out soon since the latest report from Google, “[How Google Play Works: 2019 Google Play Public Policy Report](https://play.google.com/store/books/details?id=vC2-DwAAQBAJ&rdid=book-vC2-DwAAQBAJ&rdot=1&source=ge-web-app)”, highlights the discoverability of apps via search on the Play Store as well as their promises to improve communication. ### **14 December — Non-text symbols are indexed in Search on the App Store** [Vadim Lysenko](https://twitter.com/vadim_tim_tim/status/1205865789422784512) flagged that non-text symbols, such as “-” and “:” have started to be indexed on the App Store. They used to be counted as a space, hence search results for “photo editor” and “photo editor:”, for instance, were the same. By the symbols being indexed, the results are now different. ⌊non text symbols in the app store⌉⌊non text symbols in the app store⌉ _Source: [Vadim Lysenko](https://twitter.com/vadim_tim_tim/status/1205865789422784512)_ ### **20 December — Apple Search Ads rotation** At the end of November, [Sylvain Gauchet](https://twitter.com/sylvainww/status/1199728238169329665) flagged that Apple Search Ads change after scrolling away from an ad and then back up to it with iOS 13.3 in the US store. Additional impressions were created as a result of this. After reverting to the non-rotation mode for a few weeks, it was observed again and in other locales as well. There were two different rotation patterns noted: _1) When the user changes tabs and then goes back to the search tab_ _2) When the user checks organic results and then goes back to the ad_ The number of rotations varies, but it seems to be capped at a maximum of 4 rotations. ⌊sleep google search⌉⌊sleep google search⌉⌊sleep results on the app store⌉⌊sleep results on the app store⌉ _Left: Pattern 1, Right: Pattern 2_ ### **Upcoming events in January 2020** 20–21 in London: [PocketGamer Connects London](https://www.pgconnects.com/london/?utm_source=phiture_conf_list) 23–24 in Amsterdam: [White Nights Amsterdam 2020](https://wnconf.com/en?utm_source=phiture_conf_list) 28–29 in Tokyo: [Marketing Technology Fair](https://www.tfm-japan.com/en/?utm_source=phiture_conf_list) 29 in New York: [AGS Mastermind Roundtables NYC](https://appgrowthsummit.com/events/app-growth-summit-masterminds-nyc-2020/?utm_source=phiture_conf_list) and [more](https://docs.google.com/spreadsheets/d/1HU-HGlUyjruHUyimv3L0CY8Kn0UBaFAIiKNrCu1TQPc/edit#gid=1832173243)! ### **Tool updates** #### 󠀁[**[INFOGRAPHIC] Apple’s Top Trending Searches of 2019 – ASO Blog**](https://www.apptweak.com/aso-blog/infographic-top-trending-keywords-of-2019)󠁿 #### 󠀁[We have completely revamped our Trending Keywords section to make it more insightful. You can now find today’s Trending…](https://www.apptweak.com/aso-blog/infographic-top-trending-keywords-of-2019)󠁿 #### 󠀁[www.apptweak.com](https://www.apptweak.com/aso-blog/infographic-top-trending-keywords-of-2019)󠁿 #### 󠀁[**5.3: December Update**](https://appfollow.io/blog/53-december-update)󠁿 #### 󠀁[TL;DR: Respond to Amazon reviews straight from AppFollow; Downloads & Revenue tool now supports Google Play; Popularity…](https://appfollow.io/blog/53-december-update)󠁿 #### 󠀁[appfollow.io](https://appfollow.io/blog/53-december-update)󠁿 #### 󠀁[**App Listing Updates Tracking, Average Keyword Position and More**](https://thetool.io/2019/december-update)󠁿 #### 󠀁[2019 is already coming to an end, but we are not forgetting you! We have one more update for you, and a good one, to…](https://thetool.io/2019/december-update)󠁿 #### 󠀁[thetool.io](https://thetool.io/2019/december-update)󠁿 ### **Interesting to read** #### 󠀁[**ASO for the Huawei AppGallery: Discoverability**](https://asostack.com/aso-for-the-huawei-appgallery-discoverability-fc87cf7103d2)󠁿 #### 󠀁[You’ve already optimized your AppGallery listing for search, but how can you reach a wider audience through discovery?](https://asostack.com/aso-for-the-huawei-appgallery-discoverability-fc87cf7103d2)󠁿 #### 󠀁[asostack.com](https://asostack.com/aso-for-the-huawei-appgallery-discoverability-fc87cf7103d2)󠁿 #### 󠀁[**Apple Search Ads API Python Library**](https://asostack.com/apple-search-ads-api-python-library-c61eaa1a17ac)󠁿 #### 󠀁[Using the API can be cumbersome which is why Phiture has built a non-official API library in Python, that provides easy…](https://asostack.com/apple-search-ads-api-python-library-c61eaa1a17ac)󠁿 #### 󠀁[asostack.com](https://asostack.com/apple-search-ads-api-python-library-c61eaa1a17ac)󠁿 #### 󠀁[**ASO Recap 2019 and What to Expect in 2020**](https://appfollow.io/blog/aso-2020-get-ready-for-the-changes)󠁿 #### 󠀁[App Store Optimization (ASO) is the basis of traffic attraction in app stores. If you are quite familiar with the main…](https://appfollow.io/blog/aso-2020-get-ready-for-the-changes)󠁿 #### 󠀁[appfollow.io](https://appfollow.io/blog/aso-2020-get-ready-for-the-changes)󠁿 #### 󠀁[**2020 App Store Optimization Trends + ASO Checklist [PDF]**](https://appfollow.io/blog/2020-app-store-optimization-checklist)󠁿 #### 󠀁[In 2019 we witnessed a lot of alterations in app stores: updates in the Google Play algorithms, big changes in the App…](https://appfollow.io/blog/2020-app-store-optimization-checklist)󠁿 #### 󠀁[appfollow.io](https://appfollow.io/blog/2020-app-store-optimization-checklist)󠁿 #### 󠀁[**App Store Optimization Tips and Tricks for Early 2020**](https://splitmetrics.com/blog/app-store-optimization-tips-and-tricks/)󠁿 #### 󠀁[With mobile riding the waves, mobile apps are often the first to introduce the latest technologies. But what about…](https://splitmetrics.com/blog/app-store-optimization-tips-and-tricks/)󠁿 #### 󠀁[splitmetrics.com](https://splitmetrics.com/blog/app-store-optimization-tips-and-tricks/)󠁿 #### 󠀁[**3 Case Studies on Factors Influencing App Reviews – ASO Blog**](https://www.apptweak.com/aso-blog/3-case-studies-on-factors-influencing-app-reviews)󠁿 #### 󠀁[We all know that Reviews are a goldmine in terms of customer feedback. We’ve written a series of blogs on how to get…](https://www.apptweak.com/aso-blog/3-case-studies-on-factors-influencing-app-reviews)󠁿 #### 󠀁[www.apptweak.com](https://www.apptweak.com/aso-blog/3-case-studies-on-factors-influencing-app-reviews)󠁿 #### 󠀁[**5 ASO Trends for 2020 You Need To Know About – ASO Blog**](https://www.apptweak.com/aso-blog/5-aso-trends-for-2020-you-need-to-know-about)󠁿 #### 󠀁[What are the ASO trends you should watch out for? As 2020 approaches, our ASO Experts discussed what App Store…](https://www.apptweak.com/aso-blog/5-aso-trends-for-2020-you-need-to-know-about)󠁿 #### 󠀁[www.apptweak.com](https://www.apptweak.com/aso-blog/5-aso-trends-for-2020-you-need-to-know-about)󠁿 #### 󠀁[**How did Black Friday impact top shopping apps in 2019 ? – ASO Blog**](https://www.apptweak.com/aso-blog/how-did-black-friday-affect-top-shopping-apps-in-2019)󠁿 #### 󠀁[Which apps did achieve the best results on Black Friday? In this article, we will have a look at the fierce competition…](https://www.apptweak.com/aso-blog/how-did-black-friday-affect-top-shopping-apps-in-2019)󠁿 #### 󠀁[www.apptweak.com](https://www.apptweak.com/aso-blog/how-did-black-friday-affect-top-shopping-apps-in-2019)󠁿 #### 󠀁[**How Google Play works | Android**](http://android.com/play/how-google-play-works/)󠁿 #### 󠀁[The State of Play annual report covers a wide array of topics relating to the Google Play Store. From safety and…](http://android.com/play/how-google-play-works/)󠁿 #### 󠀁[android.com](http://android.com/play/how-google-play-works/)󠁿 #### 󠀁[**Why You Shouldn’t Apply Google Play A/B testing Results to the App Store**](https://thetool.io/2019/google-play-ab-testing-app-store?utm_medium=push)󠁿 #### 󠀁[Two main tasks that any ASO practitioner (no matter what platform or product they work on) have to deal with are…](https://thetool.io/2019/google-play-ab-testing-app-store?utm_medium=push)󠁿 #### 󠀁[thetool.io](https://thetool.io/2019/google-play-ab-testing-app-store?utm_medium=push)󠁿 #### 󠀁[**Seeing in 20/20: The Mobile Growth Landscape in 2020**](https://www.storemaven.com/mobile-growth-landscape-2020/)󠁿 #### 󠀁[The end of the year is always the time to take stock, see what worked and plan for the coming year. What happened? What…](https://www.storemaven.com/mobile-growth-landscape-2020/)󠁿 #### 󠀁[www.storemaven.com](https://www.storemaven.com/mobile-growth-landscape-2020/)󠁿 #### 󠀁[**How to validate your mobile app idea with A/B testing**](https://www.businessofapps.com/insights/how-to-validate-your-mobile-app-idea-with-ab-testing/)󠁿 #### 󠀁[One thing that’s common for both small startups and mega corporations is that time is money, and effective use of time…](https://www.businessofapps.com/insights/how-to-validate-your-mobile-app-idea-with-ab-testing/)󠁿 #### 󠀁[www.businessofapps.com](https://www.businessofapps.com/insights/how-to-validate-your-mobile-app-idea-with-ab-testing/)󠁿