# ASO Monthly #12: April 2017

- Link: https://phiture.com/asostack/aso-monthly-12-april-2017-4f8ed256cf36/
- Published: 2017-05-10T08:53:10+01:00
- Author: Pablo Penny

#### Apple search ads, botnet attacks, and more…

![ASO Monthly #12- April 2017 -min](https://phiture.com/wp-content/uploads/2017/
05/ASO-Monthly-12-April-2017-min.jpeg)

In the [ASO Monthly-series](https://medium.com/app-store-optimization-monthly/),
we want to reflect on the previous month, to shed a light on trends in app store
optimization, algorithm changes, insights in conversion rate optimization and tool
updates.

Let me start by introducing myself briefly. I’m Pablo Penny and I joined Phiture’s
ASO team after having finished my PhD in innovation management & consulted at a 
tech company for a while. I’m working with [Moritz Daan](https://medium.com/u/8e5218fc963f?source=post_page-----4f8ed256cf36----------------------)
on improving our clients’ App Store visibility and conversion and helped with the
[ASO Stack](https://mobilegrowthstack.com/the-app-store-optimization-stack-7443936050c5)
and upcoming ASO eBook too. Now without out further ado…

### **App Store Optimization News from April 2017**

#### **6 April**

First, an interesting finding from [Daniel Peris](https://medium.com/@DanielPeris/google-play-aso-url-package-search-ranking-factor-35c4ce938bdc)
who demonstrates that the URL / Package is a search ranking factor in the Google
Play Store. Using Super Mario Run as an example he shows that the game also ranks
for “zara” in the Google Play Store (top 10–20 depending on the country). This is
due to Nintendo using the keyword in their package name (…_id=com.nintendo._**_zara_**_)
_and shows the usefulness of including important keywords in the package name. Why
Super Mario Run has “Zara” in the package name remains a mystery.

⌊zara on google play store and super mario has zara in their package name-min⌉⌊zara
on google play store and super mario has zara in their package name-min⌉

_Super Mario Run ranks 20th in the German Play Store_

#### **4 April**

The digital marketing agency yellowHEAD [conducted a case study](https://yellowheadinc.com/blog/google-play-non-page-view-installs/)
with 10 apps on the effect of the new Google Play Store search result layout on 
organic app installs. Google has tried to simplify the app installation process 
since November 2016. Info cards are now displayed when specific brand names are 
searched for. Two new layouts have been tested, the first displayed the app’s icon
and title, the second added screenshots and video (if available).

The analysis of yellowHEAD regarding the success of these new layouts concluded 
that the new layout does make users more likely to install an app without viewing
the app page (non-page view installs). However, the new layout is not very successful
in increasing overall conversion rates.

⌊New search results layout in the Google Play Store-min⌉⌊New search results layout
in the Google Play Store-min⌉

_New search results layout in the Google Play Store ([yellowHEAD](https://yellowheadinc.com/blog/google-play-non-page-view-installs/))_

#### **5 April**

According to TNW Google faces [continuous attacks](https://thenextweb.com/google/2017/04/05/google-play-store-review-botnet/)
from a large network of bots, creating thousands of fake five-star reviews and growing
bigger every day. Many popular apps such as WhatsApp, Chrome, Gmail and Messenger
have been hit with fake reviews. Apparently, the botnet targets well-known apps 
to gain credibility for ratings from paying customers. The difficulty of distinguishing
fake reviews from real ones is that many simply say “Useful”, “Good” or “Great”.
Following a period of no reaction, Google stated [its awareness of the issue](http://www.androidpolice.com/2017/04/10/google-still-hasnt-solved-play-stores-fake-review-epidemic/#1)
and that it is taking action to remove the fake reviews.

⌊Fake reviews in the Google Play Store -min⌉⌊Fake reviews in the Google Play Store-
min⌉

_Fake reviews in the Google Play Store_

#### **18 April**

AppFollow has provided [several new functions](https://blog.appfollow.io/appfollow-2-6-april-edition-17f4dd1eb674)
for their tools. Following up on user reviews can now be done more easily from AppFollow’s
dashboard, by integrating with iTunes Connect. Regarding their ASO Tools, several
new functions such as release dates and featured tags have been added to the keyword
graph as well as more detailed information in the summary table below the graph.
New search ads scoring data also makes it easier to select keywords and evaluate
competitors’ apps.

⌊Replying to reviews in AppFollow -min⌉⌊Replying to reviews in AppFollow -min⌉

_Replying to reviews in [AppFollow](https://blog.appfollow.io/appfollow-2-6-april-edition-17f4dd1eb674)_

#### **20 April**

Following about a year without an update, the Google Play Developer Console has 
received a new material design and has been renamed Google Play Console. In terms
of functionality few changes were made, although several new navigation items such
as “Statistics”, “Development tools”, “Release Management”, “Store presence”, “User
acquisition” and “User feedback” have been added. Also, additional country analytics
and languages are now included:

 * Afrikaans — af
 * Amharic — am
 * Arabic — ar
 * Armenian — hy-AM
 * Azerbaijani — az-AZ
 * Basque — eu-ES
 * Belarusian — be
 * Bengali — bn-BD
 * Bulgarian — bg
 * Burmese — my-MM
 * Catalan — ca
 * Chinese (Hong Kong) — zh-HK
 * Chinese (Simplified) — zh-CN
 * Chinese (Traditional) — zh-TW
 * Croatian — hr
 * Czech — cs-CZ
 * Danish — da-DK
 * Dutch — nl-NL
 * English — en-AU
 * English — en-CA
 * English — en-IN
 * English — en-SG
 * English (United Kingdom) — en-GB
 * English (United States) — en-US
 * Estonian — et
 * Filipino — fil
 * Finnish — fi-FI
 * French — fr-FR
 * French (Canada) — fr-CA
 * Galician — gl-ES
 * Georgian — ka-GE
 * German — de-DE
 * Greek — el-GR
 * Hebrew — iw-IL
 * Hindi — hi-IN
 * Hungarian — hu-HU
 * Icelandic — is-IS
 * Indonesian — id
 * Italian — it-IT
 * Japanese — ja-JP
 * Kannada — kn-IN
 * Khmer — km-KH
 * Korean (South Korea) — ko-KR
 * Kyrgyz — ky-KG
 * Lao — lo-LA
 * Latvian — lv
 * Lithuanian — lt
 * Macedonian — mk-MK
 * Malay — ms
 * Malayalam — ml-IN
 * Marathi — mr-IN
 * Mongolian — mn-MN
 * Nepali — ne-NP
 * Norwegian — no-NO
 * Persian — fa
 * Polish — pl-PL
 * Portuguese (Brazil) — pt-BR
 * Portuguese (Portugal) — pt-PT
 * Romanian — ro
 * Romansh — rm
 * Russian — ru-RU
 * Serbian — sr
 * Sinhala — si-LK
 * Slovak — sk
 * Slovenian — sl
 * Spanish (Latin America) — es-419
 * Spanish (Spain) — es-ES
 * Spanish (United States) — es-US
 * Swahili — sw
 * Swedish — sv-SE
 * Tamil — ta-IN
 * Telugu — te-IN
 * Thai — th
 * Turkish — tr-TR
 * Ukrainian — uk
 * Vietnamese — vi
 * Zulu — z

⌊The new Google Play Console-min⌉⌊The new Google Play Console-min⌉

_The new Google Play Console (via [Android Police](http://www.androidpolice.com/2017/04/19/new-google-play-console-brings-developer-management-material-era/))_

#### **25 April**

Apple Search Ads went live in three new countries, including Australia, New Zealand
and the United Kingdom. Usefully, [AppTweak ](https://www.apptweak.com/aso-blog/apptweak-adds-apple-search-popularity-for-uk-aus-and-nzl)
has already included volume data for the three countries in their ASO tool. Apple’s
improved Search Ads platform also includes a [new role and duplicate entries](http://incipia.co/post/mobile-app-marketing-industry-updates/apple-search-ads/)
can be created. However, once set live, developer campaigns can only appear in [one storefront at a time](http://incipia.co/post/mobile-app-marketing-industry-updates/apple-search-ads/).

⌊Search Ads are now available in the UK, Australia and New Zealand -min⌉⌊Search 
Ads are now available in the UK, Australia and New Zealand -min⌉

_Search Ads are now available in the UK, Australia, and New Zealand_

#### **Thanks, that’s it from us for April!**

**If you like the ASO Monthly series, please click the 💚 button below. **Also make
sure to follow the [**ASO Monthly**-series](https://medium.com/app-store-optimization-monthly/)
or sign up to the left so that you’re the first to hear when the next edition comes
out.

By the way, have you checked out our new **ASO Framework**, [the ASO stack](https://mobilegrowthstack.com/the-app-store-optimization-stack-7443936050c5)?

#### **Further reads:**

[ThomasBCN](https://medium.com/u/991bcd095ddf?source=post_page-----4f8ed256cf36----------------------)
slides on leveraging paid search for ASO:

 ** [ASO & Paid Search – BrightonSEO 2017 @Thomasbcn](https://www.slideshare.net/ThomasBCN/aso-paid-search-brightonseo-2017-thomasbcn)**
from **[ThomasBCN](https://www.slideshare.net/ThomasBCN)**

[Gabe Kwakyi](https://medium.com/u/6827ce31c75c?source=post_page-----4f8ed256cf36----------------------)’
s hack to A/B test the Google Play Title:

#### 󠀁[**App Store Optimization Hacks: A/B Testing Google Play Title | Incipia**](http://incipia.co/post/app-marketing/app-store-optimization-hacks-ab-testing-google-play-title/)󠁿

#### 󠀁[Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and…](http://incipia.co/post/app-marketing/app-store-optimization-hacks-ab-testing-google-play-title/)󠁿

#### 󠀁[incipia.co](http://incipia.co/post/app-marketing/app-store-optimization-hacks-ab-testing-google-play-title/)󠁿

#### **Other ASO Monthly editions:**

 1.  [**March 2017:**](https://medium.com/app-store-optimization-monthly/aso-monthly-11-march-2017-c3c0a7611877)
     Replying to reviews in iOS 10.3 and more…
 2.  [**February 2017**](https://medium.com/p/a6b695b8e374/edit)**: **Play Store starts
     using retention for keyword rankings
 3.  [**January 2017**](https://medium.com/app-store-optimization-monthly/aso-monthly-9-january-2017-56a5f7e197ac#.ldwo829rl):
     In-App ratings in iOS 10.3 and more
 4.  [**December 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-8-december-2016-91bd70d4f696#.p62w40giu):
     Priori Data launches Keyword Tool …
 5.  [**November 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-7-november-2016-a16cf91d4ac6#.u1zfsdkpq):
     Google Play adds conversion rate benchmarks…
 6.  [**October 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-6-october-2016-86c51c536f3c#.cpiint2f6)**:**
     Apple launches Search Ads… (by [Maximilian](https://medium.com/u/d6241b879daa?source=post_page-----4f8ed256cf36----------------------))
 7.  [**September 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-5-september-2016-32e45947eac9#.6ey54n2fy)**:**
     50 character title-rule… (by [Gabe](https://medium.com/u/6827ce31c75c?source=post_page-----4f8ed256cf36----------------------))
 8.  [**August 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-4-august-2016-505a4f53523#.arqtgnkth)**:**
     Simplified screenshot submission… (by [Peter](https://medium.com/u/ae0050886f84?source=post_page-----4f8ed256cf36----------------------))
 9.  [**July 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-3-july-2016-171539d0abee#.46k8iu40h)**:**
     Google Play Store testing with 2nd ad…
 10. [**June 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-2-june-2016-99b191f11256#.1eob99dpb)**:**
     Announcement search ads…
 11. [**May 2016**](https://medium.com/app-store-optimization-monthly/aso-monthly-1-may-2016-kick-off-edition-81ab00984a96#.xmhrhfadq)**:**
     App Store broken + 5 localized store listing experiments…