# ASO Monthly #105: New In-App Events UI, Apple Removing Apps Without Verification, Google Making Collections Easily Accessible, Reverted Store Listing UI Changes, Apple’s Invites App, and More!

- Link: https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/
- Published: 2025-03-21T13:15:44+01:00
- Author: Talha Mumtaz

###     Table of Contents

 * [In-App Events UI Gets an Update](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#in-app_events_ui_gets_an_update)
 * [Apple Debuts New “Invites” App](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#apple_debuts_new_%e2%80%9cinvites%e2%80%9d_app)
 * [Google Play Tests New UI, Then Reverts](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#google_play_tests_new_ui_then_reverts)
 * [Google Experiments With Easier Access to Collections](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#google_experiments_with_easier_access_to_collections)
 * [Apple Removes Apps Without Trader Status in the EU](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#apple_removes_apps_without_trader_status_in_the_eu)
 * [Interesting Reads/Listens/Watches](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#interesting_readslistenswatches)
 * [Tool Updates](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#tool_updates)
 * [ASO With Phiture’s Experts](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#aso_with_phitures_experts)

Welcome to this month’s edition of ASO Monthly — your go-to update for the most 
impactful developments in App Store Optimization. Each month, we cover algorithm
changes, emerging trends, conversion rate optimization insights, tool updates, and
everything that matters in the world of app stores.

📬 Sign up for our newsletter to stay in the loop with every ASO Monthly drop.

 

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## Subscribe to the ASO Monthly Newsletter

Get the latest ASO updates straight to your inbox, once a month.

 

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February 02

## In-App Events UI Gets an Update

First spotted by Phiture consultants in November 2024, Apple has updated the UI 
for in-app events, removing the CTA button for new users. This gradual rollout is
currently live in major markets, including the U.S., U.K., Spain, and Germany.

 

[[

Snapchat app on the App Store

 

February 04

## Apple Debuts New “Invites” App

Apple has launched “Invites,” an event planning app that lets users create personalized
invites with RSVP functionality, shared photo albums, and Apple Music playlist integration.
Available on the App Store and at icloud.com/invites, anyone can RSVP regardless
of device. However, only iCloud+ subscribers on iOS 18+ can create invites. An iPad
version is not yet available.

 

February 05

## Google Play Tests New UI, Then Reverts

In January, Google began testing a Play Store listing redesign, shifting visual 
focus to app titles and introducing auto-playing videos in headers. Throughout February,
the platform intermittently reverted to the old format — indicating this is still
in test phase with no confirmed rollout.

 

[[

 

February 17

## Google Experiments With Easier Access to Collections

Google is trialing a shortcut feature on Android home screens, allowing users to
long-press and jump straight into curated app Collections. The feature aims to streamline
discovery and elevate UX. (Source: [Android Police](https://www.androidpolice.com/google-play-store-collections-long-press-home-screen-shortcut/))

 

[[

Image credits: Android Police

 

February 18

## Apple Removes Apps Without Trader Status in the EU

To comply with the Digital Services Act, Apple has begun delisting apps from the
EU App Store that lack verified trader status. Developers — specifically Account
Holders or Admins — must verify their trader information in App Store Connect to
regain visibility in the EU region.

 

## Interesting Reads/Listens/Watches

[SEO for apps: How to drive organic traffic beyond the app stores](https://www.apptweak.com/en/aso-blog/seo-for-apps)
| AppTweak

[The 2025 App Marketing Outlook Report](https://www.appsflyer.com/resources/reports/app-marketing-outlook/)
| AppsFlyer

[Boosting App Downloads with Reputation Management](https://appfollow.io/blog/what-is-reputation-management)
| AppFollow

 

## Tool Updates

[AppRadar has redesigned its AI-Driven Keyword Research tool](https://appradar.com/blog/try-our-redesigned-ai-driven-keyword-research-and-monitoring-tools)

 

## ASO With Phiture’s Experts

A culture of experimentation is what sets leading apps like Duolingo and Uber Eats
apart. By testing ideas early and often, product teams can unlock deep insights,
improve retention, and boost acquisition. At Phiture, we’ve taken this one step 
further with PressPlay — our automated experimentation tool that simplifies app 
store testing and helps brands scale faster.

If you’re looking to enhance your app store presence, our team is here to help. 
Reach out for a tailored strategy that meets your growth goals.

_— Talha Mumtaz, Growth Manager_

Table of Contents

 * [In-App Events UI Gets an Update](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#in-app_events_ui_gets_an_update)
 * [Apple Debuts New “Invites” App](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#apple_debuts_new_%e2%80%9cinvites%e2%80%9d_app)
 * [Google Play Tests New UI, Then Reverts](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#google_play_tests_new_ui_then_reverts)
 * [Google Experiments With Easier Access to Collections](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#google_experiments_with_easier_access_to_collections)
 * [Apple Removes Apps Without Trader Status in the EU](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#apple_removes_apps_without_trader_status_in_the_eu)
 * [Interesting Reads/Listens/Watches](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#interesting_readslistenswatches)
 * [Tool Updates](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#tool_updates)
 * [ASO With Phiture’s Experts](https://phiture.com/asostack/aso-monthly-105-new-in-app-events-ui-apple-removing-apps-without-verification-google-making-collections-easily-accessible-reverted-store-listing-ui-changes-apples-invites-app-and-more/#aso_with_phitures_experts)