# How to Choose the Right A/B Testing Method for ASO

- Link: https://phiture.com/asostack/aso-ab-testing-methods-guide/
- Published: 2022-04-20T09:08:26+01:00
- Author: Anton Tatarynovich

![](https://phiture.com/wp-content/uploads/2022/04/ios15spotthedifferences-300x164.
jpg)

Without exaggeration, in 2021 the biggest news in the ASO industry was the release
of the App Store’s native A/B testing solution, which Apple named Product Page Optimization(
PPO).

Before the PPO release, most ASO practitioners relied on Google Play Store experiments
to make decisions about which screenshot, icon, or video may increase their conversion
rate. Now, the number of ways to test your creatives effectively increased to 4:

 * Google Play experiments
 * App Store Product Page Optimization
 * Sequential analysis (or before-after testing)
 * Third-party web-based testing platforms

Each method has its strengths and weaknesses. They differ in cost, the accuracy 
of results, metrics, and types of creative assets available for testing.

With this infographic, we aim to deconstruct every method of testing creatives and
provide ASO practitioners with a decision-making tool, which should come in handy
when it’s time to run your next A/B test and improve conversion rate on app stores.

![ASO A/B Testing Tools Framework](https://phiture.com/wp-content/uploads/2022/04/
infographic2-2-176x300.png)