ASO Monthly #54 October 2020: Antitrust actions, Play Store A/B testing, App Store pre-order release, and more!

A new European legislation draft has raised the possibility of prohibiting Apple and other companies from selling devices with…

The ASO Book: Free Download and Interview with Moritz Daan

Phiture is happy to announce that Advanced App Store Optimization: The Complete Guide to ASO (2018 Edition), previously…

ASO Monthly #53 September 2020: iOS14 Release, the Discontinuation of the Classic Google Play Console, and More!

Apple will add a new type of subscription offer called offer codes, which will allow developers to easily distribute one-time use…

iOS 14 Is Out. Here’s What’s New for ASO

Apple is about to release iOS 14 on September 16, one day after the event where it announced new Apple Watch and iPad models. As…

ASO Monthly #52 August 2020: CRO Tips, Conversion Myths Debunked, COVID-19 Impact on Apple Search Ads, ASO Challenges for Mobile Games, Upcoming Features & Updates, and More!

Every day, millions of reviews are left on Google Play, which gives developers an insight into what users are looking for, what…

Take a Glance at Your Competitors With Phiture’s Scraper

When working on Conversion Rate Optimisation (CVR), you should have in your plan a phase dedicated to testing various screenshot…

ASO Monthly #51 July 2020: New Categories Design in Google Play, Apple Store’s Move in China, Upcoming Features & Updates, and More!

At the end of June, the Indian government blocked 59 apps due to concerns raised over the threatened “national security and…

Make Your Apple Search Ads Campaigns Profitable: How to Optimize Your Cost-Per-Click Bids and Generate Valuable Users

In this article, we are going to cover a couple of best practices that will help you get a better grip on how you can leverage…

How to Build Your App’s Brand on the App Stores

In 2020, brand keywords account for about 70% of all App Store searches. But ASO managers all over the world fight hard for the…

App Store and Play Store Guidelines: A Bite-Sized Guide to the Do’s and Don’ts for ASO Practitioners

As ASO practitioners, it’s crucial that we pay close attention to App Store guidelines in order to fully understand the dos and…

Are Discovery Campaigns Indispensable to Your ASA Strategy? an Impact Analysis

One of the key concerns for advertisers and app developers wanting to dip their toes into Apple Search Ads is scaling their reach…

ASO Monthly #50 June 2020: Apple WWDC, New Beta Google Play Console, upcoming features & updates, and more!

In this ASO Monthly series, the Phiture team reflects on the previous month and sheds light on new trends in app store…

The New Google Console (Beta): New Acquisition Report & Insights to Keep Your App Quality

On June 10th, 2020 Google launched Android 11 Beta, which focuses on People, Controls, and Privacy. As a part of the launch, the…

ASO Monthly #49 May 2020: New experiments on Google Play Store, more features to Google UAC, TikTok backlash and more!

The ASO Conference official recap is live! For those who couldn’t attend, read the article and get the principle takeaways. Stay…

The Official App Store Optimization Conference 2020 Online Recap

It’s been a few days since the ASO Conference in Berlin so it’s about time for an official content recap. This year the…

The ASA STACK: A strategic framework to develop and master Apple Search Ads

The Apple Search Ads (ASA) Stack is a framework designed to help ASA practitioners of a mobile product or service to develop and…

ASO Monthly #48 April 2020: App Store new categories & markets go live, Google UAC tests with a direct button and more!

At the beginning of February, Apple announced the unification of categories across the App Store and Mac App Store as apps are…

How to crack open the Japanese market (Part I: KWO)

While it is true that every country/region has distinctive cultures and traditions, Japan is often named as one of the most…

ASO Monthly #47 March 2020: Changes in Google Play Store, Coronavirus, WWDC in June and more.

Following recent developments in the COVID-19 situation, the ASO Conference in Berlin in May is going ONLINE. You can sign up…

How to create powerful messaging for ASO experiments using a creative matrix

Creativity can be a fickle beast, flowing lavishly one day and merely dribbling out like sap from a tree the next. In the world…

How to adapt your Apple Search Ads strategy in the light of COVID-19

Following this abrupt change, the mobile and digital industry has been adapting too. Not only are people urgently switching to…