What are LiveOps and How to Use Them in Your Play Store App Growth Strategy?

LiveOps can help you get more exposure, and thus increase brand awareness, as well as increase audience engagement by getting users to…

the-Aso-stack-framework-2020

Introducing the ASO Stack

A little over 2 years ago Phiture and Incipia got together to write the first edition of our Advanced ASO book. Back in 2017 both of us had already been working in the field of App Store Optimization…

ASO Monthly #76 August 2022: Meta to Support CPPs, New Tab to Monitor Deep Links, Changes to Editorial Stories, and more!

In our ASO Monthly August review, Facebook have announced they will support CPPs, there's a new tab to monitor Deep Links, there are changes to Editorial Stories, and more!

How to Create an Effective Store Listing Strategy in the Play Store

Including main and custom store listing into a comprehensive Play Store store listing strategy will allow you to target and…

ASO Monthly #75 July 2022: New Apple Search Ads Placements, Android 13 release, Play Store algorithm update, and more!

In our ASO Monthly July review, take a look at new Apple Search Ads placements, make sure you're ready for Android 13 with Beta…

ASO Monthly #74 June 2022: WWDC22, Google’s Search Algorithm Change, App Store Connect Benchmarks, & More!

In our ASO Monthly June review, discover WWDC22, Google’s search algorithm change, App Store Connect benchmarks, Privacy Sandbox…

App Store Connect Console walkthrough: In-App Events, Product Page Optimization, and Custom Product Pages

The key App Store Connect Console features you need to know about; In-App Events, Product Page Optimisation (PPO), and Custom…

Turning Your Product Page Audit into Robust Experimentation

How to develop an impactful experimentation regime following a Product Page Audit tailor made to your app’s unique needs.

ASO Conference Series: Qualitative and Quantitative User Research to Understand Conversion Rate

Understanding the user's decision-making process when downloading specific apps is vital in order to contribute to a sustainable…

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    Phiture Stories NewsletterASO Monthly Newsletter

    WWDC 2022 ASO Updates: Changes to App Store Connect Review Process, Game Center Dashboard, and More!

    Apple’s Worldwide Developers Conference (WWDC 2022) brings exciting ASO updates. Phiture's team of consultants is excited to…

    Ironclad Questions to Help Structure Your Product Page Optimization

    Develop a powerful and reliable PPO testing strategy with our Product Page Analysis Cheat Sheet and its questions. Tailor-made…

    ASO Monthly #73 May 2022: Google I/O 2022 – what’s new for ASO, Russia launches an analog of Google Play, Apple updates subscription

    In our ASO Monthly May review, discover Google I/O 2022 - what's new for ASO, Russia launches an analog of Google Play, Apple…

    Supercharge your App Store Optimization with our Product Page Analysis Cheat Sheet

    The secret to building a robust experimentation strategy begins with our Product Page Analysis Cheat Sheet. Tailor-made for your…

    The Top 5 Questions Our ASO Team Were Asked at the 2022 ASO Conference

    Although we fielded a variety of questions there was one topic in particular that saw the most airtime, localization. 

    Google Play Updates: New Features to Help You Grow Your Apps

    Preview of the changes to Google Play affecting user acquisition and engagement.