THE ASO BOOK (2018)

09. 3rd Party Android Distribution

“Google Play isn’t the only Android app store, right? Where else can I submit my Android app? 

While for iOS and Windows Phone you only have one store to distribute to, for Android there is a broad palette of stores available. 

Image depicting the number of 3rd party app stores 
Image depicting the number of 3rd party app stores

If you’re looking to increase your global reach outside of China, we suggest considering the Amazon App Store,  Blackberry World and Samsung apps. Be warned, though, that the opportunity compared to the Play Store is much smaller for these stores, as only a small percentage of Android users are on these alternate app stores. That said, you can expect less competition and easier access to the editorial teams of those stores, which might make it worth the effort.

Screenshot showing the number of apps available in leading app stores as of June 2016; Source: Statista 
Screenshot showing the number of apps available in leading app stores as of June 2016; Source: Statista

If you want to tap into the ever-growing number of smartphone users in China, you will have to work with alternate  Android Stores; in fact, the Google Play Store is not available in China as Google was actually blocked as of mid-2014. 

For distribution in China on Android, consider Baidu App Store, Tencent App Gem, Xiaomi App Store, Qihoo 360 Mobile  Assistant and the Huawei App Store. These stores combined have the vast majority of Android market share in China. 

Screenshot showing the leading mobile app distribution stores in China in 2015, by market share; Source: Statista
Screenshot showing the leading mobile app distribution stores in China in 2015, by market share; Source: Statista

Pro Tip: As it can be quite daunting to upload your apps into 300+ different Android Stores, and all the stores have different metadata requirements, tools like CodeNgo or AppScatter can be of help. Codengo  aims to provide a self-publishing platform for a lot of the 3rd party Android stores.

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