# App Store Optimization - Link: https://phiture.com/app-store-optimization/ - Published: 2025-04-08T12:28:32+01:00 - Author: Anita Milosavljevic # App Store Optimization Agency: ASO Services for iOS & Google Play Table of Contents * [Rank Higher, Get Discovered, Grow Organically](https://phiture.com/app-store-optimization/#rank_higher_get_discovered_grow_organically) * [Our App Store Optimization Services](https://phiture.com/app-store-optimization/#our_app_store_optimization_services) * [See the proven impact on app growth](https://phiture.com/app-store-optimization/#see_the_proven_impact_on_app_growth) * [Frequently Asked Questions](https://phiture.com/app-store-optimization/#frequently_asked_questions) ## Rank Higher, Get Discovered, Grow Organically We are a leading app store optimization agency helping mobile apps grow on the Apple App Store and Google Play. Our ASO services cover everything from keyword and metadata strategy to creative asset optimization, A/B testing, localization, and conversion rate optimization, all powered by Phiture’s [award-winning ASO Stack framework](https://phiture.com/asostack/introducing-the-aso-stack-2019-7d88530d64d2/) [.](https://phiture.com/asostack/introducing-the-aso-stack-2019-7d88530d64d2/) ## Our App Store Optimization Services ### **Keyword & Metadata Optimization** Rank higher for high-impact keywords that drive installs. We research, analyze, and continuously optimize keywords and metadata to maximize your app’s discoverability across all relevant markets. * In-depth keyword research & competitive analysis * Ongoing optimization of app titles, subtitles, and descriptions * Market-specific metadata strategies [CloseWhat is included?](https://phiture.com/app-store-optimization/#) ### **Creative Asset Optimization & A/B Testing** Turn store visits into downloads with optimized visuals and messaging. Our creative team tests and refines icons, screenshots, and videos to increase conversion rates and match your brand identity. * App icon and screenshot optimization * A/B testing of store assets (using Apple and Google Play native tools or third- party platforms) * Data-backed creative strategy to lift install rates [CloseWhat is included?](https://phiture.com/app-store-optimization/#) ### **App Store Audit & Strategy Development** Want to know where you stand? We conduct a full ASO audit of your store listings, competitors, and category dynamics to design a winning strategy that’s aligned with your growth goals. * Competitive analysis and positioning * Full store presence audit (iOS & Google Play) * Tailored strategy recommendations for growth [CloseWhat is included?](https://phiture.com/app-store-optimization/#) ### **Localization & Market Optimization** Expand globally and ensure your app resonates in every market. From translations to culturally relevant creatives, we help to localize ASO strategy for maximum impact worldwide. * Full localization of keywords, metadata, and creatives * Market-specific strategies (emerging markets, language nuances) * Research-based localization for better engagement [CloseWhat is included?](https://phiture.com/app-store-optimization/#) ### **Conversion Rate Optimization (CRO)** You’ve done the work to get discovered, now convert users. We focus on refining every aspect of your store listing to improve how many users download after visiting. * Messaging and value proposition alignment * Iterative creative testing * User behavior insights for conversion uplift [CloseWhat is included?](https://phiture.com/app-store-optimization/#) ### **Ongoing ASO Management & Consulting** ASO isn’t a one-time fix. App store algorithms evolve, competitors adjust, and user preferences shift, so we offer ongoing ASO management to keep you ahead of the curve. * Continuous keyword & creative optimization * Regular performance reports and insights * Strategy refinement based on market shifts and app updates [CloseWhat is included?](https://phiture.com/app-store-optimization/#) [Ready to grow with smarter ASO?](https://phiture.com/app-store-optimization/#contact) **Our ASO services are powered by PressPlay, Phiture’s proprietary platform for optimizing and scaling creative testing across app stores.** Unlock data-driven insights to fine-tune your assets, boost conversion rates, and accelerate organic growth. [See more about PressPlay](https://phiture.com/pressplay/) Why Phiture? ## See the proven impact⏎ on app growth Our ASO work is trusted by leading brands worldwide — from top subscription apps to global consumer platforms. Deezer ![Deezer case study](https://phiture.com/wp-content/uploads/2021/01/deezer-case- study-min.png) +62% Uplift in organic downloads --- How We Helped Deezer Achieve International Growth With ASO [Read the story](https://phiture.com/success-stories/how-we-helped-deezer-achieve-international-growth-with-aso/) Headspace ![Headspace ASO case study — 40% increase in app store visibility](https://phiture. com/wp-content/uploads/2020/10/Headspace_Banner-1.gif) +40% Increase in visibility --- How Systematic ASO Helped Headspace Bring Meditation and Mindfulness to Over 6 Million Users [Read the story](https://phiture.com/success-stories/how-systematic-aso-helped-headspace-bring-meditation-and-mindfulness-to-over-6-million-users/) Invoice Simple ![Case study Invoice simple](https://phiture.com/wp-content/uploads/2021/01/Backgroundas- min.png) +50% Increase in spend --- How we scaled Apple Search Ads traffic while driving down customer acquisition costs for InvoiceSimple [Read the story](https://phiture.com/success-stories/invoice-simple-apple-search-ads/) “Phiture came highly recommended in the industry as experts with strong expertise in mobile growth. Quickly understanding our growth challenges, Phiture worked closely with the Headspace team to build out new capabilities, improve our experimental process and deliver impact across both Acquisition and Retention.” **Robert Lamvik, Head of Growth** ![headspace logo](https://phiture.com/wp-content/uploads/2019/07/headspace-logo- black.png) Get in touch ### Ready to Grow with Smarter ASO? Our App Store Optimization services are fully customizable and can be booked individually, allowing you to choose the exact support you need to boost your app’s performance. ![Spotify Logo](https://phiture.com/wp-content/uploads/2019/04/spotify-logo.png) ![KAYAK Logo](https://phiture.com/wp-content/uploads/2019/04/kayak-logo.png) ![Opera Logo](https://phiture.com/wp-content/uploads/2019/04/opera-logo.png) ![Headspace Logo](https://phiture.com/wp-content/uploads/2019/04/headspace-logo. png) ![Wargaming Logo](https://phiture.com/wp-content/uploads/2019/04/wargaming-logo. png) ![Vevo Logo](https://phiture.com/wp-content/uploads/2019/04/vevo-logo.png) ![Skyscanner Logo](https://phiture.com/wp-content/uploads/2019/04/skyscanner-logo. png) ![Fishbrain Logo](https://phiture.com/wp-content/uploads/2019/04/fishbrain-logo. png) ![Clue Logo](https://phiture.com/wp-content/uploads/2019/04/clue-logo.png) ![](https://phiture.com/wp-content/uploads/2025/02/Adobe-Logo-2024.png) ![NordVPN Logo](https://phiture.com/wp-content/uploads/2019/04/nordvpn-logo.png) ![Infojobs Logo](https://phiture.com/wp-content/uploads/2019/04/infojobs-logo.png) ![Burner Logo](https://phiture.com/wp-content/uploads/2019/04/burner-logo.png) ![Bosch Logo](https://phiture.com/wp-content/uploads/2019/04/bosch-logo.png) ![deezer logo](https://phiture.com/wp-content/uploads/2020/03/deezer-logo.png) ![Bonial logo](https://phiture.com/wp-content/uploads/2019/10/bonial-logo.png) Our proud ### Technology Partners We collaborate with first-class technology companies to ensure our clients receive a quality service. ![splitmetrics logo](https://phiture.com/wp-content/uploads/2020/09/splitmetrics. png) ![apptweak logo](https://phiture.com/wp-content/uploads/2020/09/apptweak.png) ![sensortower logo](https://phiture.com/wp-content/uploads/2020/09/sensortower.png) ![](https://phiture.com/wp-content/uploads/2024/03/Wildlife-PressPlay-Case-Study- Header.png) Phiture's PressPlay Technology AI & ASO — 12 Million Additional Installs in 2 Months Autonomous and native Google Play Store A/B testing, supercharged by generative AI. [Read the case study](https://phiture.com/success-stories/pressplay-wildlife/) ### Blog The Latest From the ASO Stack Blog ![ASO AI AEO Framework Webinar Phiture](https://phiture.com/wp-content/uploads/2026/ 10/ASO-Stack_Why-is-your-ASO-Marketing-Strategy-being-impacted-by-the-EU-AI-Act__1600x876- 3.png) #### 󠀁[ASO and AI: A Framework for the AEO Era](https://phiture.com/asostack/aso-and-ai-a-framework-for-the-aeo-era/)󠁿 The EU's Digital Services Act and Digital Markets Act are reshaping ASO and UA rules on Google Play and the App Store. Here's what's changed, and how to stay compliant. [Read More](https://phiture.com/asostack/aso-and-ai-a-framework-for-the-aeo-era/) ![](https://phiture.com/wp-content/uploads/2026/10/ASO-Monthly_123.jpg) #### 󠀁[ASO Monthly #123: Siri AI, iPhone Duo Creates Opportunities, Algorithm Changes, Lapsed Buyers Targeting and more…](https://phiture.com/asostack/aso-monthly-123/)󠁿 Apple’s AI push at its September event could shift app discovery toward assistant- led recommendations and LLM-driven moments, while the new iPhone Duo foldable opens fresh creative and featuring opportunities for App Store product pages. On Google Play, Custom Store Listings now support targeting lapsed and churned users, purchase- based segments, and even A/B testing for reactivation audiences, turning CSLs into a full lifecycle growth tool. [Read More](https://phiture.com/asostack/aso-monthly-123/) ![ASO Monthly 122](https://phiture.com/wp-content/uploads/2026/09/ASO-Monthly_114- 1.jpg) #### 󠀁[ASO Monthly #122: App Store’s new creative assets, Larger Screenshots on Store Listings, Broader CSL Capabilities and more…](https://phiture.com/asostack/aso-monthly-122/)󠁿 This month's ASO Monthly covers Apple's new App Store creative assets ahead of its fall launch, larger screenshots and short descriptions on Google Play store listings, expanded Custom Store Listing targeting, and Apple's updated EU business terms, plus what each one means for your ASO strategy. [Read More](https://phiture.com/asostack/aso-monthly-122/) ## Frequently Asked Questions What does an ASO agency actually do? + An ASO agency improves your app's visibility and conversion rate in the App Store and Google Play. This includes keyword research and metadata optimization, creative asset testing (icons, screenshots, preview videos), A/B testing through Product Page Optimization and Google Play Experiments, ratings and review strategy, and ongoing performance monitoring. At Phiture, we also connect ASO with your paid UA and CRM strategy so organic and paid growth reinforce each other. How is Phiture different from other ASO agencies? + Most ASO agencies focus on metadata updates and monthly reporting. Phiture builds systematic, repeatable processes — grounded in our ASO Stack framework — that your team can own long-term. We're the only agency that publishes industry-standard frameworks( the Mobile Growth Stack, the ASO Stack) used by thousands of app teams globally. Our clients include Spotify, Headspace, NordVPN, and 100+ leading apps. How long does ASO take to show results? + Metadata and keyword changes typically show ranking movement within 2–4 weeks on iOS and 1–3 weeks on Google Play. Creative and conversion rate improvements from A/B testing usually require 4–8 weeks to reach statistical significance. Sustained organic growth — the kind that compounds — is a 3–6 month process. Do you work with apps at all stages of growth? + Yes. We work with everything from well-funded scale-ups to globally recognised apps. What matters more than stage is that you have a live app with real users and a clear growth ambition. If you're pre-launch or very early stage, we'd recommend starting with an audit rather than a full retainer. Which app stores do you optimise for? + Our core focus is the Apple App Store and Google Play Store. We also have experience with the Samsung Galaxy Store, Huawei AppGallery, and Steam for PC and console game publishers. Can we hire Phiture for ASO only, without other services? + Absolutely. ASO is one of five standalone services at Phiture. Many clients start with ASO and add Performance Marketing or CRM once they see traction. You can engage us for a one-time audit, a specific project, or an ongoing retainer — whatever fits your needs. However, even if each service delivers results on its own, when they share data and learnings, the impact compounds. How do you measure ASO success? + We track keyword rankings, organic visibility (impressions and clicks via App Store Connect and Google Play Console), conversion rate (store listing CVR, page visit to install), and organic download volume. We also look at the halo effect — how ASO improvements reduce your cost per install in paid channels.